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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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5 Ways to Avoid the Pains of Being Orphaned by Your CRM Vendor

First of all, what does it mean to be orphaned by your CRM vendor?  In short, it means that your CRM vendor sold you on a CRM product and for one reason or another (which we talk about here) forgot ...
author Dick Wooden 16 Min Read
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Equally Different - Infor CRM

"Equally Different" is a term that is helpful to describe the capabilities and benefits of a business solution to attract, keep and develop profitable customers. A long-term business system that is ...
author Dick Wooden 15 Min Read
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Clarifying Return on Investment of Your CRM Initiative

CRM ROI  - Return on Investment of $8.71 per dollar invested What is it worth to you? This is the essential question to ask when trying to understand the return on investment of CRM. Find about the ...
author Dick Wooden 8 Min Read
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Emotion - Missing link in Customer Loyalty

A foundational leg of CRM in a  for-profit business is the retention of loyal and profitable customers.  But too many times the "Emotion" is left out and there is not a People First CRM focus. How a ...
author Dick Wooden 10 Min Read
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Customer-Centricity Should be about Delivering Value for Customers

Bob Thompson, an international authority on customer-centric business management, has released a new book, "Hooked on Customers" that is well worth the read.  He covers the five habits of legendary ...
author Dick Wooden 7 Min Read
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Components for a stronger bridge - sales enablement

Bob Apollo from Inflexion Point wrote a blog article titled:  Sales Enablement: the essential bridge between B2B Marketing and Sales.  Both of our businesses understand the role of marketing in high ...
author Dick Wooden 5 Min Read
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Relationships - the most important differentiator in CRM

CRM - Customer RELATIONSHIP Management is People Focused... Your CRM system provides the knowledge about people in your organization and the connections they have made with customers, prospects, ...
author Dick Wooden 9 Min Read
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