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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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What do executives say about CRM’s value?

“Gut level” truth about people Why is CRM, or customer relationship management, valuable to a business owner or someone like a VP of Sales and Marketing?  I’ll give you a hint: People are the key. ...
author Dick Wooden 11 Min Read
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Infor CRM Strategies: An Example of How Your Customer Service Team Tracks Quality Control

In this final post of the series, we will look at an example that illustrates Infor CRM’s support of a quality control system and walk through how customer service representatives can utilize it ...
author Dick Wooden 14 Min Read
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Infor CRM Strategies: Your Customer Service Team In An Effective Quality Control System

We are going to dedicate the next 2 parts of this 3 part series to quality control. In this part however, we are going to identify the contributions of your customer service team to a quality control ...
author Dick Wooden 14 Min Read
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Grow Smarter - CRM Integration for Greenhouse Nursery

Using CRM to Extend Existing Key Business Strategy A recent client is well known for their great customer experience in obtaining accurate pricing, product availability and ease of placing ...
author Julie Cooper 6 Min Read
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Emotion - Missing link in Customer Loyalty

A foundational leg of CRM in a  for-profit business is the retention of loyal and profitable customers.  But too many times the "Emotion" is left out and there is not a People First CRM focus. How a ...
author Dick Wooden 10 Min Read
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Shatter the 57% myth of B2B buying decision process

Are Buyers Really Farther down their buying process?   What additional value does CRM provide the seller? It has been well commented on and studied that the customer is now in charge and is better ...
author Dick Wooden 14 Min Read
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Customer-Centricity Should be about Delivering Value for Customers

Bob Thompson, an international authority on customer-centric business management, has released a new book, "Hooked on Customers" that is well worth the read.  He covers the five habits of legendary ...
author Dick Wooden 7 Min Read
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