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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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The 5 W’s of Customer Relationships, Part 2: Where and When

Accelerate business relationship development - Where and When Business success requires high quality customer relationships. We believe in this truth so strongly that we’ve focused our services ...
author Dick Wooden 9 Min Read
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Importance of 5W’s + How of relationships

Your CRM database- the keeper of Who, What, When, Where, Why and How In our digital marketing age, is it still true that people choose to buy from people and organizations they know and trust? Yes. ...
author Dick Wooden 7 Min Read
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Boosts Sales Productivity with CRM: Now & Later - Part II

35 Ways CRM boosts sales productivity; today and every future day. In Part I we covered 22 ways the use CRM can boost sales productivity and effectiveness, NOW.  Later has arrived.   Knowledge of the ...
author Dick Wooden 11 Min Read
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Appreciation- Increase the Value of Your Business

Some businesses have a couple of special customer appreciation days each year. That can be part of a good marketing strategy, but Julie and I advise our entrepreneurial clients to make every day a ...
author Dick Wooden 6 Min Read
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Lies of CRM Sales and the Real Work for Success

Full disclosure: CRM won't work miracles Do you believe everything some CRM salespersons tell you about the no-cost of implementing your software and all its benefits that won’t require you to lift a ...
author Dick Wooden 10 Min Read
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7 Keys to Success with CRM - What CRM Can Do

People Come First - What CRM Can Do In the introduction: 7 Keys to Success with CRM - People Always Come First, I mentioned that the three areas of your business affected by effective CRM are sales, ...
author Dick Wooden 12 Min Read
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What do executives say about CRM’s value?

“Gut level” truth about people Why is CRM, or customer relationship management, valuable to a business owner or someone like a VP of Sales and Marketing?  I’ll give you a hint: People are the key. ...
author Dick Wooden 11 Min Read
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