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Business leaders who consider implementing a customer relationships and management system, or CRM, want to know how CRM will ...

Amplify Your Marketing ROI by Identifying Key Customer Characteristics You’ll get more return on your investment in your CRM ...

It’s good for all of us business owners to regularly stop and evaluate what’s working well, what could work better, and what ...

B2B marketing cycles keep getting faster, not to mention more complex. There’s more data, more channels, and more campaigns to ...

Are you hitting your goals? Spring is here! And that means Q1 is already behind us. How have your marketing activities stacked ...

As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly ...

Attention Infor CRM users of Infor version 7.54, 8.2 or 8.3 You now have effective marketing automation tools running inside ...

Meet Vanessa as we follow her through her busy day, managing sales and follow up activities. She is struggling to reach out to ...

Outlook is NOT Effective Marketing Sending out your company's newsletter, product announcement or event information to 20+ ...

Consistency requires a systematic approach Well developed customer retention strategy as a component of CRM will help any ...

The business enterprise has two--and only two-basic functions: marketing and innovation Long ago Peter Drucker, the father of ...

The mid year has been reached and as you look over the past 6 months determine how your marketing effectiveness has been going. ...

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