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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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How Marketing Technology empowers marketers to achieve higher ROI

Learn how harnessing marketing technology integrated with a CRM solution can enable marketers to launch effective marketing campaigns and unlock ROI in this free eBook. 
author Julie Cooper 9 Min Read
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13 Tips to Boost Your Email Marketing Efforts

Having been involved with email marketing for the last 14 years I have found these various tips helpful to boost the results of your email marketing efforts. 1. Get their attention in 0.3 of a ...
author Dick Wooden 10 Min Read
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Marketing Fields You MUST Have in Your CRM

Amplify Your Marketing ROI by Identifying Key Customer Characteristics You’ll get more return on your investment in your CRM system if you identify and capture important customer information. This ...
author Dick Wooden 17 Min Read
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Prospect Follow-up Made Easy and Eliminate Follow-up Failure

Sales prospects aren't always ready. Yet I've seen statistics that indicate that 50 percent of sales reps don't follow up after the first call.  There are options to keep prospects in the loop and ...
author Dick Wooden 4 Min Read
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2 Key Resources for Successful Emarketing Functionality in bpm online

 
author Julie Cooper 9 Min Read
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Staying Top-of-Mind and Extending Your Reach with Creatio

Marketing Creatio is a holistic multi-channel marketing engagement software powered by out-of-the-box best practice processes delivering demand generation excellence. Use out-of-the-box processes for ...
author Julie Cooper 5 Min Read
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Improving the bottom line through marketing automation

B2B marketing cycles keep getting faster, not to mention more complex. There’s more data, more channels, and more campaigns to manage – and more pressure to optimize marketing efforts for the best ...
author Dick Wooden 2 Min Read
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