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Success with CRM Blog

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Marketing automation - making the case to improve

As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly ...
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Secret Marketing Weapon for Referral Growth

Referrals through Donut Marketing - The Enterprise Story In the beginning, actually the 1980’s, Enterprise Rent-A-Car started ...
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Gaining Repeat Customer Sales from within your CRM

It cost six to seven times more to acquire a new customer than it does to sell additional services or products to current ...
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How Nurture Marketing Brings the Human Element Into Sales

The business enterprise has two--and only two-basic functions: marketing and innovation Long ago Peter Drucker, the father of ...
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Create Effective E-Mail Marketing Campaigns

Sage SalesLogix E-marketing gives your business CRM users the ability to reach out to their contacts, grow their database, ...
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Last minute planning for lead generation marketing

Is your marketing generating the leads, additional business and customer loyalty that you expect? The last quarter of this year ...
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Two Critical Mistakes with New Contact Information in CRM

In today's market it's even more crucial to be found and to get your marketing materials in front of the right people. Once you ...
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Prospect Follow-up Made Easy and Eliminate Follow-up Failure

Sales prospects aren't always ready. Yet I've seen statistics that indicate that 50 percent of sales reps don't follow up ...
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Personal Details Matter - CRM to the rescue

Have you ever really connected with someone at a networking event or during a sales call? Maybe your children are the same age, ...
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Make Your Business Work Smarter: Why the Turkeys won’t Come

It is about making your business work smarter. If you use CRM as a glorified database, to merely track leads and sales, it’s ...
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Referral Follow-Up: Layer on the Connections

You just got a referral. A strategic partner just sent one of his clients your way. Yippee! You’ve got it made, right? New ...
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Survey Winner - Does This Apply To Your Business

Hurray to our recent winner of the "Does this apply to your business" survey of small to medium sized businesses. In this survey ...
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