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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Marketing automation - making the case to improve

As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly digital and consumer-savvy marketplace. But convincing your C-suite (and the ...
author Dick Wooden 13 Min Read
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Secret Marketing Weapon for Referral Growth

Referrals through Donut Marketing - The Enterprise Story In the beginning, actually the 1980’s, Enterprise Rent-A-Car started taking donuts to insurance agents as a way to get referrals for people ...
author Dick Wooden 6 Min Read

Gaining Repeat Customer Sales from within your CRM

It cost six to seven times more to acquire a new customer than it does to sell additional services or products to current customers. So, what are you doing to make sure you understand what your ...
author Dick Wooden 8 Min Read

How Nurture Marketing Brings the Human Element Into Sales

The business enterprise has two--and only two-basic functions: marketing and innovation Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost ...
author Dick Wooden 7 Min Read

Create Effective E-Mail Marketing Campaigns

Sage SalesLogix E-marketing gives your business CRM users the ability to reach out to their contacts, grow their database, qualify leads, empower sales teams, and automate sales and marketing ...
author Dick Wooden 5 Min Read

Last minute planning for lead generation marketing

Is your marketing generating the leads, additional business and customer loyalty that you expect? The last quarter of this year has exploded for our business with new clients, additional referrals ...
author Dick Wooden 9 Min Read

Two Critical Mistakes with New Contact Information in CRM

In today's market it's even more crucial to be found and to get your marketing materials in front of the right people. Once you have made contact you need easy and effective ways to capture that ...
author Dick Wooden 6 Min Read
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