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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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Appreciation- Increase the Value of Your Business

Some businesses have a couple of special customer appreciation days each year. That can be part of a good marketing strategy, but Julie and I advise our entrepreneurial clients to make every day a ...
author Dick Wooden 6 Min Read
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Lies of CRM Sales and the Real Work for Success

Full disclosure: CRM won't work miracles Do you believe everything some CRM salespersons tell you about the no-cost of implementing your software and all its benefits that won’t require you to lift a ...
author Dick Wooden 10 Min Read
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Stop Hobbling Along - Really Engage with CRM

The trap: when fear of change is greater than the value of the solution You’ve just made a killer presentation. The prospect gets all hot and lathered up about the solution your offering provides. ...
author Dick Wooden 16 Min Read
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10 Warning Signs Your Business Needs a CRM System: Lagging Indicators

In "10 Warning Signs Your Business Needs a CRM System - Leading Indicators", we discussed signs that you're outgrowing your current processing system and should start considering a CRM. "Lagging ...
author Dick Wooden 18 Min Read
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10 Warning Signs Your Business Needs a CRM System - Leading Indicators

Are you satisfied with just a few clients and no real ambition to grow? Most businesses want more than that, a lot more. A common concern for businesses is how to know when their activities really ...
author Dick Wooden 15 Min Read
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5 Ways a CRM System Can Improve a Business

Customer relationship management has come a long way in a short time. For example, just 102 years ago, America’s first supermarket opened (a Piggly Wiggly in Memphis Tennessee), forever changing the ...
author Dick Wooden 11 Min Read
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Intangible Results Brought to You by Customer Relationship Management

Intangible benefits are the kind measured using "soft" criteria. Management may like hard numbers, but top-level executives appreciate and understand the value of "soft" benefits as well. These ...
author Dick Wooden 20 Min Read
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