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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Q1 is done.  Are your hitting you 2018 goals?

Are you hitting your goals? Spring is here! And that means Q1 is already behind us. How have your marketing activities stacked up to your 2018 goals? It’s never too late to make some progress! ...
author Dick Wooden 12 Min Read
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7 Components of Every Good Marketing Email

Do your emails hit the mark or land in the trash? We break down the anatomy of every good marketing email Did you know that in 2017, the world sent an average of 269 billion emails per day? That ...
author Julie Cooper 12 Min Read
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Analytics for ROI in winning marketing campaigns

Better analytics tools to enable ROI Marketers are increasingly calling for better analytics tools to enable their ROI analysis and reporting. In the March 2016 eMarketers’ study, marketers ranked ...
author Dick Wooden 5 Min Read
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Equally Different - Infor CRM

"Equally Different" is a term that is helpful to describe the capabilities and benefits of a business solution to attract, keep and develop profitable customers. A long-term business system that is ...
author Dick Wooden 15 Min Read
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Hidden Costs by Sending Mass Emails from Outlook

Outlook is NOT Effective Marketing Sending out your company's newsletter, product announcement or event information to 20+ people through your Outlook system can have BIG consequences. Sending ‘bulk ...
author Julie Cooper 8 Min Read
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