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Marketing Fields You MUST Have in Your CRM

Amplify Your Marketing ROI by Identifying Key Customer Characteristics You’ll get more return on your investment in your CRM ...
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10 Steps for Capturing Collective Intelligence with CRM

Increase Sales Enablement Actions Available using Infor CRM We are often asked for our recommendations for improving the ...
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Ten things you need to know about marketing automation

As new communication channels become available and expand, B2B marketers’ attention is increasingly divided between ...
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Improving the bottom line through marketing automation

B2B marketing cycles keep getting faster, not to mention more complex. There’s more data, more channels, and more campaigns to ...
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InboxGuru eMarketing Tips- Prevent Emails from going to SPAM

Engagement plays a huge role in email deliverability. That’s because Web mail providers look at your engagement levels and ...
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Q1 is done.  Are your hitting you 2018 goals?

Are you hitting your goals? Spring is here! And that means Q1 is already behind us. How have your marketing activities stacked ...
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7 Components of Every Good Marketing Email

Do your emails hit the mark or land in the trash? We break down the anatomy of every good marketing email Did you know that in ...
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Marketing automation - making the case to improve

As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly ...
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Act! Insights to v20 - What are the benefits?

Most Innovative Act! Ever  “The next generation features in Act! v20 are a clear demonstration of our commitment to equipping ...
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Analytics for ROI in winning marketing campaigns

Better analytics tools to enable ROI Marketers are increasingly calling for better analytics tools to enable their ROI ...
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Why does sales fail to hit their quota even though marketing is reaching their lead generation goals?

Achieve success and maintain revenue growth with the alignment of marketing and sales metrics. Did you know 25-50% of ...
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How better sales and marketing alignment can ensure sustainable business growth with CRM

As the recent research shows 87% of companies missing their revenue targets due to poor alignment of marketing and sales, ...
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