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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Staying Top-of-Mind and Extending Your Reach with bpm'online

Bpm'online marketing is a holistic multi-channel marketing engagement software powered by out-of-the-box best practice processes delivering demand generation excellence. Use out-of-the-box processes ...
author Julie Cooper 5 Min Read
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Marketing Fields You MUST Have in Your CRM

Amplify Your Marketing ROI by Identifying Key Customer Characteristics You’ll get more return on your investment in your CRM system if you identify and capture important customer information. This ...
author Dick Wooden 13 Min Read
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10 Steps for Capturing Collective Intelligence with CRM

Increase Sales Enablement Actions Available using Infor CRM We are often asked for our recommendations for improving the involvement of Sales Professionals, Customer Service and Managers with a ...
author Dick Wooden 18 Min Read
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Ten things you need to know about marketing automation

As new communication channels become available and expand, B2B marketers’ attention is increasingly divided between maintaining existing messaging strategies and exploring the viability of new ...
author Dick Wooden 8 Min Read
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Improving the bottom line through marketing automation

B2B marketing cycles keep getting faster, not to mention more complex. There’s more data, more channels, and more campaigns to manage – and more pressure to optimize marketing efforts for the best ...
author Dick Wooden 2 Min Read
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InboxGuru eMarketing Tips- Prevent Emails from going to SPAM

Engagement plays a huge role in email deliverability. That’s because Web mail providers look at your engagement levels and recipient behavior when determining which emails actually make it to the ...
author Julie Cooper 11 Min Read
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Q1 is done.  Are your hitting you 2018 goals?

Are you hitting your goals? Spring is here! And that means Q1 is already behind us. How have your marketing activities stacked up to your 2018 goals? It’s never too late to make some progress! ...
author Dick Wooden 12 Min Read
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