Gartner’s definition of Business intelligence is:
“… BI is an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.”
Business intelligence is becoming increasingly popular, evidenced by continued worldwide growth, as organisations strive to create and maintain a competitive advantage. Business Intelligence can facilitate easy identification of a business’ strengths and weaknesses, which can be used to inform a wider business strategy.
Each CRM solution will have its preferred business intelligence and analytics component with specific benefits and capabilities.
For more information on Creatio (bpm'online) dashboards and analytics.
"Success with CRM Consulting took our 10-year old client reporting tool that outlived its usefulness, and provided us a comprehensive system that our clients love."
Mike L.Otter, Pinnacle Financial Strategies