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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Secret Marketing Weapon for Referral Growth

Referrals through Donut Marketing - The Enterprise Story In the beginning, actually the 1980’s, Enterprise Rent-A-Car started taking donuts to insurance agents as a way to get referrals for people ...
author Dick Wooden 6 Min Read

10 Guidelines to Develop Your Referable Behavior

It has been said that behavior drives actions and actions drive results.  With competition getting tougher every year it is important to reflect on the basics.  I remember  that the great basketball ...
author Dick Wooden 4 Min Read

Customers Want Consistency. Each and Every Time.

Transforming the Customer Experience Consider for a moment why you as a buyer of products and services return to a business time after time. Did the business provide consistency and seem to 'know ...
author Dick Wooden 8 Min Read

Gaining Repeat Customer Sales from within your CRM

It cost six to seven times more to acquire a new customer than it does to sell additional services or products to current customers. So, what are you doing to make sure you understand what your ...
author Dick Wooden 8 Min Read
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Make Your Business Work Smarter: Why the Turkeys won’t Come

It is about making your business work smarter. If you use CRM as a glorified database, to merely track leads and sales, it’s time to step out of the box and understand how to put that data to work ...
author Dick Wooden 7 Min Read
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Referral Follow-Up: Layer on the Connections

You just got a referral. A strategic partner just sent one of his clients your way. Yippee! You’ve got it made, right? New customer, for sure, right? Wrong.
author Dick Wooden 6 Min Read

Building a Referral Network and Integrate with CRM

author Dick Wooden 7 Min Read
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