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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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Top 5 Technologies for Customer Engagement Champions

Customers expect quick and unique brand interactions at every touch-point. Delayed or generic responses won’t cut it. It’s impossible to provide a customer journey that is both quick and unique at ...
author Dick Wooden 9 Min Read
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What is needed before 2025 for remarkable customer experiences

What kind of experience will customers expect from your business in 2025? Earlier we highlighted two priorities of customers that I shared with business leaders attending a recent national bpm’online ...
author Dick Wooden 6 Min Read
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5 Ways a CRM System Can Improve a Business

Customer relationship management has come a long way in a short time. For example, just 102 years ago, America’s first supermarket opened (a Piggly Wiggly in Memphis Tennessee), forever changing the ...
author Dick Wooden 11 Min Read
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Obtain a dynamic guidance system for your business with business process management CRM

The business landscape is changing faster all the time, requiring business stakeholders to work hard to keep up. At the same time, the value of human connections remains paramount. Neglecting either ...
author Dick Wooden 7 Min Read
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Building an ideal customer journey

"Customer journey" is a road map marketers use to guide prospects from first touch, to sustained interest, to eventual purchase. But at times, engagement tactics become an annoyance and deterrent. To ...
author Dick Wooden 8 Min Read
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How Jobs Theory Can Leverage CRM’s Customer-Centric Power

Gain clarity and focus on what customers needed Everyone you sell to has a job to be done. When you offer a product or service that helps them succeed in accomplishing it, your chances of closing the ...
author Dick Wooden 9 Min Read
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Bpm'online continues recognition from top analysts

Good news from top industry analysts again for bpm'online CRM Forrester Research has recognized us as a Strong Performer in their B2B Marketing Automation Platforms, Q4 2018 report. It is a great ...
author Dick Wooden 4 Min Read
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