Key Capabilities Checklist - What is Beneficial in your CRM system?

Posted by Dick Wooden


Check what is most beneficial to your business:

  • Personalized Views of Information

Make informed decisions, increase productivity, and facilitate more thoughtful conversations with customers and prospects by combining your most relevant data into a single view using mashups, timeline visualizations of events, and customizable workspace.

Provide business management dashboards that provide snapshots of forecasted revenue, sales performance, top accounts, top opportunities and common service/support issues.

  

  • Opportunity Management

Access vital opportunity data to forecast revenue, make adjustments in territories, and drive more deals to a close. Every business owner I know loves to have an accurate forecast of the "real sales" coming to their business.

It takes a well-developed sales process that matches with the customer buying process.  New sales people can get up to speed faster with a path to run on and a CRM system to keep focus on the top opportunities.

 

  • Lead Management

Easily import leads into Infor CRM (formally Saleslogix); perform lead de-duplication and qualify leads so that clean, viable leads are in your system; create activities for leads to help you process leads more effectively and to retain a history of past activity; and automatically distribute hot leads to your teams fast.  

  • Marketing Campaign Management

Create, execute, and track highly effective, multi-channel campaigns from within Infor CRM that target your most profitable prospects and customers. 

  • E-Marketing

Integrate E-marketing, an on-demand service that extends the marketing automation capabilities of Infor CRM or Swiftpage Act! - enabling you to quickly and effectively reach out to your contacts, qualify and nurture leads, and grow your customer base. 

Provide your sales force with self-qualified contacts based on their open, clicks and time view the content that most interests them.

 

If you need smarter, more integrated marketing automation look to Sales Fusion integration to Infor CRM.

  • Customer Service and Support Management

Enhance the customer experience and build loyal relationships with a 360 degree view of your customers; ticket management and defect tracking; powerful search capabilities; and more. 

Obtain metrics on the key areas, categories and service issues reported by your customers.  Make adjustments faster!

 

  • Intuitive Interface

Increase productivity and ensure high end-user adoption levels with a user-friendly interface, customizable workspaces, and a consistent experience across all access methods. 

Clients often respond that Infor CRM (Saleslogix) is very intuitive and they are able to become proficient quickly - a big plus for user adoption.

  • Account & Contact Management

Benefit for a 360 degree view of all customer interactions across the entire organization - from sales and marketing to customer service and support - to better sell to and service customers.  Identify multiple addresses and contacts per company account. Drill down from the company account view to the details of the related contact, opportunity or ticket. 

 

  • Calendar & Activity Management

Organize and track your activities, meetings, phone calls, and more so you can organize your days and perform your job effectively.  Integrate communications with Google Gmail or Microsoft Outlook and even go so far as to show Infor CRM information inside your email system.  Great for user engagement!

Infor CRM Xbar view inside Outlook

  • Workflow & Process Automation

Automate your proven sales processes or other important business processes to drive opportunities to a close and to increase team productivity.  Eliminate mistakes, alert users of issues, keep on top with business automation like TaskCentre

  • Anytime, Anywhere Access to Vital Customer Data

Access Infor CRM (Saleslogix) Windows, Web, and Mobile clients from anytime, anywhere - even when disconnected - without sacrificing features or functionality.  

 

  • Business Analytics Tools

Gain deeper understanding of business and team performance through graphical dashboards, advanced business analytic tools, and powerful reports - helping you make improvements and more strategic decisions

  • Customer Self-Service options

Provide a differentiating experience by enabling customers to find the answers they need and submit tickets 24/7 via a customer self-service portal. Help them help themselves. 

  •  Lookups & Groups

Quickly look up and organize groups of contacts, accounts, and more, and create letters, e-mails, and other customer and prospect communications to increase sales effectiveness and customer service.

Build groups of key characteristics of the company account and contacts that match filtered criteria so that your marketing is directed to specific interested people. 

  • Advanced Customizations Capabilities

Tailor your solution to mirror your distinctive business processes and industry needs so you get the most out of your CRM solution. 

This is one of our favorites because you'll have a system that integrates within your business model and can continue to grow to meet your business changes

  • Application Integration

Seamlessly integrate with common productivity applications and a number of accounting solutions (Quick Books, Infor ERP (Syteline & 6 others), Sage 100/200/500, MAS 90, BatchMaster) so your organization can leverage its existing IT infrastructure. Sales reps love to see what past sales have occurred for a customer account and accounts receivable information from accounting for better informed conversations.

  • Easy Installation & Deployment

Benefit from a complete CRM solution out-of-the-box that's easy to install - or leverage an experienced partner such as Success with CRM Consulting, Inc to work with you every step of the way - from implementation and support to training and advanced customizations.

  • Training options- Knowledge Transfer from Experienced CRM Implementers

Use links from the customizable "Welcome" page to access helpful "Do you know..." topics, perform quick day in the life actions, or link to other web content.

Additionally our Success with CRM Consulting firm provides both hands-on education by group or chair side along with web based where we can record the audio/video training to be again as a refresher.

 

Visit our CRM Capabilities for business success main page....

 

Next step:

When you are ready for an in depth conversation on what business improvements CRM can bring give us a phone call: 269-445-3001 or click on the link below.

Select

 

Which capabilities are most important to your business NOW?  What is needed in 3-5 years? 

Topics: Customer Experience Improvement, Target Market, Executive mgmt. dashboard, Customer Communications, Saleslogix success, Nurture Marketing, Marketing Effectiveness, Business success with CRM, Better Decision Making, CRM benefits, Productive Improvements, Growing Your Stronger Business, Integrated Business, Customer Service Improvement, Know your customer, Strategy Improvement, Business Intelligence, Opportunity management, Sales strategy, Workflow Improvements, Infor CRM, Infor CRM Specialist, Infor CRM Xbar

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