CRM Automation, BPM-Business process management, Business Process Automation, Creatio CRM,

8 Min Read

Using Business Process Creation to Get Ahead of The Competition

"We're pleased to welcome guest-blogger, Casey Belle, on today's post. We think you'll benefit from her wisdom."

Running a business is no walk in the park especially in today's global economy where there's competition left and right. Most companies don't have it easy, but it's even tougher for startups and smaller scale companies not only because they have limited resources but even more so because they find themselves face to face with established rivals.

All things considered, it doesn’t come as a surprise that many small ventures are having a difficult time making their business thrive. While there is no surefire way to attain business success, there are methods that can help you improve performance and productivity, and take your operations to a whole new level.

If you find yourself running around in circles without any apparent improvement, perhaps it’s time to check your business processes management system and reassess how efficient they are.

But what is a business process and why is it important in business?

The Business Process

Think of the business process as a sort of blueprint that helps an organization plan towards and achieve desired ends. It is made up of interconnected tasks that, when completed, accomplish a goal, produce a product, or deliver a service. It doesn’t matter how big or small your operation is, you need a well-thought-out business process to function properly.

Almost everything involved in running your business follows a process – production is a process; accounting and financial planning is a process; even taking orders and checkout is a process. In fact, processes can be classified into three categories: operational, support, and management.

The key here is to make every process as efficient as possible.

Operational procedures are those that deliver direct value to consumers – those that are used to produce goods or render services. Support processes are the opposite and serve to back up the operational process. Finally, there's management processes – those that are mainly concerned with overseeing and monitoring operational procedures.

Creating Business Processes

While business processes may fall on different categories, creating one typically follows a standard cycle.

Everything starts with defining goals – here you ask, “What do we want to achieve?” Next comes the planning and mapping of the process and designating the tasks to team members/departments.

When the process is thoroughly planned and duly assigned, it's time for testing. And when the testing produces desirable results, comes the implementation. Of course, after implementing the process on a larger scale, you have to monitor the outputs – how do they fare? Is the process performing as expected? If it is, replicate.

For any business process to be effective, it has to fulfill four basic requirements – finite, repeatable, flexible, and the ability to create value. Finally, you have to track the process from beginning to end to fully gauge how reliable and efficient it is at helping the organization reach its goals.

Example of sales process workflow:

Out of the box sales process

But since creating and assessing processes can be a monumental and daunting task, many companies use tools that would help them track, gauge, and enhance their processes. The Creatio (bpm'online) CRM system is one such tool. Organizations across the country rely on their CRM for contact and business relationship management. It’s a dependable ally for staying connected to customers and streamlining processes to boost business performance and improve profitability.


Business Process Management

Management plays a huge role in the success of your organization's business processes. Even the best plans can go to waste if not properly administered. When implemented right, however, your business processes can contribute to a smoother and more cost-effective operation.

Business owners, leaders, and key players of organizations and companies big and small are updating and keeping a close eye on their business processes and investing in reliable project management software to enhance productivity while cutting back on expenses. Suffice it to say that there is no such thing as a perfect business process. You have to keep track of even established procedures because chances are, there is always room for improvement.

About Our Guest Author

Casey Belle is the Content Marketing Specialist for Techaerus, a company that focuses on teaching and implementing proper use of software/hardware within companies and organizations. When not working, she makes use of her time doing yoga and completing her travel bucket list. 


Automating dynamic work with business process management

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Dynamic Case Management - Creatio academy

Topics:   CRM Automation BPM-Business process management Business Process Automation Creatio CRM

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