By Dick Wooden on August 29, 2014 at 7:00 AM
Stop follow up failure after a trade show
Follow up failure is a big cost from a Trade show and potentially a lost of future revenue. Make sure you have a well-used CRM in place and if not, consider implementing a CRM system to:
- Help organize information
- Quickly follow-up with prospects
- Remain top-of-mind with follow lead nurturing
- Increase the potential of more opportunities for your business
Using a CRM to Follow Up on Trade Show Leads by Michael Falvin
Implementing a CRM system is the best way an organization has a chance at succeeding in this competitive era.
"At trade shows, businesses get a chance to gain new leads, make new contacts and even sell their products & services to actual buyers. 86% of the people attending a trade show have the authority to purchase, according to a survey from CEIR.org. Additionally, they have found that 79% of trade show leads are never followed up afterwards. This means that if you pitch yourself in the right way using a CRM system following a trade show, there is a high possibility that you will generate even more leads and sales.
Using the technology of a CRM system, to follow-up on leads can help you attain your long-term goals. Trade show leads can help you retain profitable customers & also find new customers. To follow-up on these leads, you need to incorporate a CRM system. Some CRM applications scan business cards and input contact information right from the trade show. This gives a company the chance to establish adequate customer retention strategies and communicate easily with new contacts. A cloud-based CRM system is especially helpful because it allows the entire team/company to connect on a single platform, enabling efficient exchange of company and customer data, from anywhere in the world, even at a trade show.
CRM systems convert your leads into sales through effective marketing plans. Pre or post marketing for a trade show can be easily planned by your CRM software using Campaign features. With just a few clicks, you are able to create effective marketing, easily communicate with prospects and stay top of mind to continue nurturing more opportunities."
In Michael's article he provides access to a helpful white paper, accessible from here:
The Value of Trade Shows white paper reveals how exhibitors and attendees find significant value in trade shows which will help you justify your trade show program or get you more involved
About the Author: Michael Flavin is a trade show strategist & exhibit consultant at Skyline Exhibits & Graphics Mid-America in St. Louis, MO. He works with companies & organizations to eliminate headaches from their trade show, event marketing & recruiting programs.
Make Your Trade Show Exhibit a Success:
For help in making your Trade show more successful I'd strongly recommend you visit Adlink Promotions, for Promotions Driving Results. Todd will provide helpful advice and products for building the right trade show campaign that will create useful results and keep your business top of mind. Reach Todd at: (574) 271 - 7003