The concept of Inbound Marketing is a slight mind-shift for some people and a whole re-design of business growth strategies for entrepreneurs and business professionals. There are severalInbound Marketing key principles that are involved:
First Listen and Learn
Create and Share Exceptional content. Make it remark-able...
Engage with your readers, your prospects, your customers. Create a community.
Inbound Marketing is a component in a total business marketing plan.
Analyze and measure.
A Mind-set Change:
"A car is not merely a faster horse. And email is not a faster fax. And online project management is not a bigger whiteboard. And Facebook is not an electronic rolodex. Play a new game, not the older game but faster." Seth Godin
Use Inbound Marketing to attract instead of annoy prospects and to build deeper relationships with customers instead of always pushing product.
Don't get left behind.
Get up to speed with Inbound Marketing - free training modules.
A useful educational set of courses so you jump ahead of the competition and not left behind!
You can review all 16 IMU - Inbound Marketing University courses from the video link below. Learn, build experience and become an Inbound Marketing Professional.
Learn more about Inbound Marketing University Certification Program
The content is from Inbound Marketing University, a training program which I have completed and passed to become an Inbound Marketing Certified Professional with Honors!
We offer you these excellent learning resources to become a better marketer and attract more qualified leads.
View Class 1: How to Blog Effectively for Business (GF101)
Professors: Ann Handley & Mack Collier, MarketingProfs
View Class 2: SEO Crash Course to Get Found (GF102)
Professor: Lee Odden, TopRank Online Marketing
View Class 3: Social Media and Building Community (GF201)
Professor: Chris Brogan, New Marketing Labs
View Class 4: Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
View Class 5: Viral Marketing and World Wide Raves (GF301)
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave
View Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
Professor: Rand Fishkin, SEOmoz
View Class 7: Calls to Action and Landing Page Best Practices (CV101)
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
View Class 12: Advanced Marketing Analytics (AZ501)
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0
View Class 13: Passion-Inspired Video & Other Creative Content (GF502)
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!
View Class 14: Social Media for Big Business (GF302)
Professor: Paula Berg, Southwest Airlines, Linhart PR
View Class 15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation