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Staying Top-of-Mind and Extending Your Reach in the Marketplace with  Swiftpage eMarketing

SwfitPage-Logo 

Benefits Snapshot 

  • Stay 'Top of Mind' with your contacts! 
  • Implement low-cost, impactful e-mail campaigns that bring in more leads and revenue.
  • Automatically push hot leads to sales fast.
  • Gain valuable market and product insight to make better business decisions.
  • Understand which campaigns are bringing in the most revenue and leads.
  • Streamline sales and marketing activities through automation.
  • Obtain actual customer responses to questions you want to know.

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Infor CRM (Saleslogix) Integration related.... more

Act! eMarketing Integration related ... more


 Capabilities:

  • Achieve success with Electronic Marketing and Surveys

  • Gain valuable Intelligence to Drive Better Business Decisions 

  • Empower Sales with Hot, Actionable Leads that are interested Now

  • Leads generate call lists that range your hottest prospects and customers based on how they have interacted with our campaigns.

  • Select the hottest leads in the list and assign to account managers, schedule phone calls and to-do items that show up in account manager's activity area -- ensuring hot leads are contacted right away.

  • Create a group that everyone can interact with.

  • Export to Microsoft Excel and send to your sales team or call center right away.

Sage-SalesLogix-emarketing-call-list

 Infor_CRM_web_client_full_view_opportunity_list_with_filters-1.png

Prepare to Be Enlightened with Survey Capabilities

Send surveys to prospects and customers to mine valuable data for marketing and product development teams e.g., customer satisfaction surveys; testing messaging and designs; capture feature requests; and more.

Build better relationships with customers -- understand if they're satisfied with your products and services; track their ratings; and have a customer service or sales rep follow-up with them.

Find out who can attend your events; easily create groups based on responses to organize future communications, e.g., create a group of customers who haven't RSVP's to your event.

Attach forms to brochures or white papers to capture contact information and watch your database grow -- plus understand which marketing collateral is bringing in the best leads.

 

Easily Understand Which Campaigns Are the Most Successful

View reports that graphically show you open and click rates, trends over time, forwarded campaigns, etc.

Understand which links in your e-mails are most effective.

e-marketing-CRM-success
 

Opens and Clicks - Learn from Your Results

High Volume Opens/Low Volume Clicks
  • Interest shown; subject line success
  • However not driving traffic to your own platform.  Check your links; review content

     

Low Volume of Opens/High Volume of Clicks
  • Subject line good; but not coming back
  • Segmentation required
High Volume of Opens/high Volume of Clicks
  • Engaged Reader; Maybe a Prospect
  • Bring Him/Her Through to "Consideration" phase
Low Volume of Opens/Low Volume of Clicks
  • Has Opened once (subject line good)
  • Monitor in follow up and discard if necessary
Unopened
  • Recipient hasn't had the time to open the mail, or potentially the address is no longer live
  • Should be put into a separate segmented group and information re-sent
  • If no response is gained, then consider removing the address from your list
Bounced
  • Categorize into hard or soft bounces
  • Hard bounces should be removed immediately from your list; sot bounces should be tested again
Unsent
  • May refer to issues server-side
  • Should a delay persist, then the usual support procedures apply

 

Use Swiftpage integrated with CRM to Connect with prospects and customers in multiple ways:

Swiftpage-Connect

SalesLogix-eMarketing 

Infor CRM (formally Saleslogix) E-marketing is an integrated, on-demand service that extends the marketing automation capabilities of Infor CRM, enabling you to quickly and effectively reach out to your contacts, qualify and nurture leads, and grow your customer base.

You can create and execute impactful e-mail campaigns and view history, interactions, and results - all within Infor CRM.


Marketing Campaigns That Drive Results

Target and Segment Profitable Prospects & Customers

Use Infor CRM filters and group capabilities to organize campaign targets, e.g., prospects who responded to a recent survey, customers that purchased products in the last six months, etc.

 

Sophisticated, High-impact Designs

Select from over 130 templates that cover all of your communication needs from newsletters, e-mails, and product announcements to occasion's cards and press releases.

Customize the provided pre-built templates with your logo, images, and copy -- creating professional, dynamic e-mails that engage your customers and prospects.

Design and upload your own templates if you prefer, using your favorite design software.

 

Flexible & Fast Send Options

Preview communications before you send them out.

Send e-mails in an instant or schedule them to send at a later date.

Send e-mails on behalf of other employees, such as account managers - so they have more time to sell and you can ensure the correct branding, pricing, and messaging are communicated.

 

Everybody's in the Know

View campaign details with Infor CRM, like which campaigns were sent, open and click rates, and status (opened or unopened) to facilitate more thoughtful conversations.

Contact Us for more information and how this tool can benefit your electronic marketing plan for staying "Top of Mind".

 

If you are looking to increase the success of your email marketing campaigns, call us at 1-269-445-3001 for a free consultation.  See how Infor CRM e-Marketing can keep your company top of mind.

 


Swiftpage - More than Email Marketing

Swiftpage, the number one integrated email marketing solution for Act! and Infor CRM, provides a marketing automation platform to its already robust service - giving you the tools to automatically reach out to your Contacts, Groups, Look Ups and Companies.  The integration for Act!  is called Act! E-Marketing.

 

Highlights include:

On Demand Marketing -

World -Class Email Marketing - Integrated into your ACT!  or Infor CRM environment gives you the ability to Create, Send and Track Email Marketing blasts.

Survey Tool - Gather valuable data from prospective or current customers and automatically build new or update your existing ACT! or Infor CRM contacts.

Sales Force Automation -

Call List - A ranked list of your most interested contacts based on the way they interacted with your email marketing blast.

Send As - Allow one user to send on behalf of your entire sales team

Snapshot tab - Gather valuable contact profile information from the web with a single click and more.

Marketing Automation - "Nurture Marketing"

Drip Marketing - blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email - automatically!

 

Benefits Snapshot

Stay 'Top of Mind' with your contacts! 

Implement low-cost, impactful e-mail campaigns that bring in more leads and revenue.

Automatically push hot leads to sales fast.

Gain valuable market and product insight to make better business decisions.

Understand which campaigns are bringing in the most revenue and leads.

Streamline sales and marketing activities through automation.

Obtain actual customer responses to questions you want to know.

ACT! eMarketing Tutorials

Swiftpage Emarketing -Your Guide to Email Marketing

Main Site

ACT eMarketing Web Site

Feature Tours

Success with ACT! E-marketing

E-mail Marketing

Create Your E-mail Blast

Send Your E-mail Blast

Deliverability

Track Your E-mail Blast

Use Call Lists to Score Contacts

Create and Distribute Your Call List

Surveys and Web Forms

Surveys and Web Forms

Drip Marketing

Create Drip Marketing Campaign

Qualify and Manage New Leads

Retain and Upsell New Customers

Launch a New Product

Drive Contacts to an Event