In marketing, the right timing is essential.
If you wait too long to follow up with an interested prospect, they will lose interest. Likewise, if you try to sell to the right people at the wrong time, you are unlikely to meet with success. Too often, businesses do not make consistent marketing efforts. Instead, they turn marketing on and off like a spigot when the sales team asks for new leads. This approach costs more and is usually less effective than automating marketing processes to improve productivity and utilizing affordable methods such as email.
Smart Tasks help you time your marketing campaigns so that you will get the most return for your marketing dollars.
By spacing communications with customers and prospects correctly, you will keep them engaged in a dialog with your company and nurture them toward a purchase until it is time to hand the lead off to sales.
As you design your marketing Smart Tasks, you can include campaigns in Sage E-marketing for ACT, which is a cloud-based marketing service that enables you to execute sophisticated campaigns, while leveraging and building on your existing Sage ACT! information.
Right out-of-the-box, Smart Tasks integrate with Sage E-marketing for ACT!. Use it to capture leads with web forms on your web site, nurture prospects automatically with Drip Marketing plans, and quickly identify your hottest leads using a ranked call list based on prospect lead scores.
Nurture Prospects Automatically with Drip Marketing
Create multi-step campaigns to nurture new leads and incorporate these Drip Marketing plans into your Smart Task sequences. Drip Marketing blends simple tasks, like automatically sending an email response when someone fills out a web form, with intelligent technology that reacts differently to contacts based on behavior, like automatically mailing a postcard or letter to a contact that has not opened email.
7 Ideas for marketing automation with Smart Tasks:
1. Send a welcome e-mail to new contacts.
2. Nurture leads by assigning all opportunities to drip email campaigns in Sage E-marketing.
3. Invite new customers to subscribe to your electronic newsletter, product announcements, or other programs. Make sure the content is valuable to them!
4. Put your customer loyalty program on auto-pilot with automated, timed email campaigns.
5. When opportunities changes to "Closed-Won" status, send an email that offers customers the opportunity to upgrade their selection, or purchase related products or services.
6. Schedule Opportunities in the "Inactive" status to receive periodic customer success stories and/or savings offers.
7. If an opportunity moves to "Closed-Lost" status, wait a while and then try a special campaign to reengage the contact, or survey lost sales to find out what your company could have done better.