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Customer Relationship Management (CRM) is the business approach that lets you know your customers better, share information more thoroughly, and interact more completely. CRM provides sales, customer care, marketing and reporting tools and techniques to support the organization's business strategy.
The objectives of CRM are to acquire, develop and retain profitable customers. This is achieved by creating a CRM system that integrates the people, the process, and the CRM technology.
Most companies that apply CRM successfully understand that an effective mix of people (60%), process (30%) and technology (10%) are the key drivers behind success with CRM.
No longer an option on the corporate “wish list,” Customer Relationship Management has become a necessity for today's organization. This is equally true whether you are running an enterprise or a small- to medium – size business. <Read More>
what is CRM.pdf
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