Customer Relationship Management - Because People Should Always Come First
If you’re a business, you have customers. If you have customers, you want to keep them happy – because without them you have no business. Since the first Sumerian scribe scratched his accounts on clay tablets five thousand years ago, businesses have had to manage their relationships with customers. Today we might use a computer tablet to track our Customer Relationship Management (CRM) but the key element has stayed the same – people.