LinkedIn the world's largest professional network with over 70 million members.
LinkedIn was one of the first 'social media' sites I joined many years ago and I have watched and participated in this Business Networking site. It has over 12 million small-business people, which is roughly 20 percent of its total user base. Many business people will use LinkedIn for lead generation - to discover useful information about a company and the key players. The following are other valuable uses of Linkedin to consider.
I have found benefits from each of the above, other than raise funding - which would certainly be helpful for non-profits, start ups and fast growth companies.
Additionally Guy's earlier blog post has "10 ways to Use LinkedIn" that provide the BIG picture of value gained by having and participating in LinkedIn:
A few others from blog readers:
Additionally I use the LinkedIn Appsfunctionality to show other activity and useful content: Slideshare presentations,blogging posts with Blog Link, Reading list by Amazon, Huddle workspaces, document collaboration, Google presentations, Travel triptIt, Company Buzz, Events attending. Check often for new options to extend your reach.
BTW: Don't forget to have your business blog feed your LinkedIn profile!
I also use the Outlook Add-in to enhance Outlook's ability to show the LinkedIn profile of the email sender and then a list of all their emails in your Inbox..... powerful for remembering relationship information.
Access the LinkedIN Help functionality for Frequently asked questions, personalization tips, setting up your profile, etc.
Now is the time to Use LinkedIn to create and then strengthen people relationships which may become business relationships. Be found easier. Implementing LinkedIn is part of our "Extend Your Reach" consulting services.
So what have you found useful in your business? Share your successes with others in thecomment of the related blog post.