Strategic business development involves the multiple perspectives available by using our Circles of Success Methodology (tm). The outer circle are the people and businesses involved in your target market. It includes various levels of contacts from suspects that may be interested to totally involved and loyal customers/clients. The "Inner core" is the red hot engines that power business development primarily customer relationship management (CRM) and communications.
As the segments of the target market turn around the core engines there are many connecting actions. From the perspective of our clients' businesses, "Marketing" is the major connecting process in a business.
CRM processes that compose a CRM system interact through marketing, through personal selling and referrals, through your offerings of products and services and of course through the interactions of your employees in providing remarkable service.