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eMarketing Effectiveness, Marketing Effectiveness, Sales Productivity Improvements, Business Drivers for CRM,

6 Min Read

Why does sales fail to hit their quota even though marketing is reaching their lead generation goals?

Achieve success and maintain revenue growth with the alignment of marketing and sales metrics.

Did you know 25-50% of organization do not have a documented Service Level Agreement between sales and marketing departments which results in a significant decline in revenue.

By creating an internal sales and marketing Service Level Agreement (SLA) ensures that marketing and sales have a common definition of key terms., e.g. Lead, MQL, SQL, etc., as well as scoring criteria that should be applied to leads before hand-over to sales. Don't forget to set common goals: sales funnel alignment, joint activities, etc.

Marketing and sales pursue common goals.png


Download this eBook to learn:

  • How better alignment of marketing and sales metrics can boost productivity and efficiency

  • Focus marketing and sales metrics to achieve common revenue goals

  • Combining marketing and sales efforts is the critical aspect for developing successful lead generation and customer acquisition strategies


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Today's demanding and digitally-empowered buyers are extremely well-informed about the products and services they need, which makes it more difficult for a sales person to secure their time or attract their attention.  In today's fast-paced digital environment, your future customers need to lear more about your brand long before you make the first phone call...this is where marketing comes into play.

Marketing and sales teams can no longer simply focus on their isolated goals, instead they must pursue common objectives and shared company goals.  For this purpose, marketing metrics must be well-aligned with sales quotas, and sales teams should make their sales pipelines transparent to continuously analyze leads and provide feedback to marketing.

Aligning marketing and sales is a complex organizational process, but businesses can take advantage of modern technology solutions, which enable sharing of data across departments, automate core business processes and streamline collaboration.  


About bpm' online:

Bpm' online is a global provider of process-driven CRM for marketing, sales and service.  The beauty and the core value of bpm' online products is the ability to change processes faster than ever and align marketing, sales and service on a single platform.  Users love bpm' online's engaging interface with social look and feel, free from redundant information to keep them focused on what's relevant. 

Topics:   eMarketing Effectiveness Marketing Effectiveness Sales Productivity Improvements Business Drivers for CRM

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