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Question:  "Who is leading the business digital transformation in your company?"

a. The CEO

b. The CTO

c. COVID-19

Now change is being forced on your business, in your community, in your country and across the globe. As IT World Canada. CIO Jim Love noted, “Sometimes it takes a crisis to turn people’s mindsets around.”


COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos.

The crisis is also setting the agenda and the priorities of where to focus digital transformation efforts, such as facilitating the needs of a mass, remote workforce.

In prior years and circumstances business and industry leaders were working their way through the 5 stages of digital transformation:

  • Denial stage - We don't need to change.
  • Anger stage - Why is everything changing?
  • Bargaining stage - What's the minimum we have to change?
  • Depression stage - We'll never be able to change.
  • Acceptance stage - Maybe if we just change our Chief Marketing Officer

What is Business - Digital Transformation?

Transformations or evolution of living things is a demonstrated fact.  It's similar in our ever-changing world driven by digital technology.

But there’s still not a shared understanding of what digital transformation actually means.  It stands for much more than suddenly working from home over Zoom.  Let's start with what a digital transformation strategy doesn't mean:

  • creation new web sites
  • addition of eCommerce stores
  • getting likes or retweets
  • using technology tools like Slack, Zoom, Trello

"Digital is a synonym for the pace of change that is occurring in today's world driven by the rapid adoption of technology. This has put existing organizations under tremendous pressure.  In many cases it driving them into the land of irrelevance. Some are seeing the signs and others are not.

Because of rapid technology adoption how our customers engage with us is changing the operating system of how we create new, sustainable competitive advantage and how are to change to keep pace." - Niall McKeown, CEO Ionology.


Business digital transformation asks businesses to rethink how they deliver value to their customers in a digital world.  

A digital transformation strategy needs to address these changes before competitors do, or you'll be in hot water... or worse

The Transformation Process

When transformation occurs, you learn to know where you have come from and can see and feel the new views, new ways of operating, new perspectives - even a new perspective of your employees, customers, partners, and a holistic view of your business.  This new 360-degree view become clearer and a holistic mind-set comes into being.

The organization will be able to quickly transform and 'show-up' in new and better places/situations. It will be able to adapt to this accelerating and complex world of people, communications and relationships.


Service Creatio is FREE for organizations fighting against COVID-19 Pandemic. The virus outbreak requires organizations to react quickly, keep track of mounting requests, and automate processes to handle the increased workload without error. Get more information here.


Look for upcoming articles about re-positioning your organization following a digital transformation strategy and framework.

SCHEDULE A CALL or give me a ring: (269) 445 -3001

Accelerate business transformation offering:

Creatio is a business automation software with several CRM products and a business process management platform. It is an integrated solution that aims to help companies align data, processes, and teams. It supports digital transformation and agility, so users are able to implement rapidly business software that is easy to use. It is a low-code platform with an extensive integration to popular apps and technology, open platform for customization, with available ready-to-use add-ons, connectors, and templates.


Topics:   Business Process Automation Creatio CRM Accelerate Business Transformation

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