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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Next Steps to a Strong Referral Network with CRM

In an earlier post, I spoke about how to begin to grow a network of your strategic partners. Let’s recap with these two important points:
author Dick Wooden 6 Min Read
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First Steps to Building Your Referral Network

MY IDEAL CUSTOMER IS YOUR IDEAL CUSTOMER: First Steps to Building Your Referral Network Have you ever noticed how attorneys seem to share clients with financial advisors? They are strategic ...
author Dick Wooden 7 Min Read
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Who Are Your Ideal Customers, and What Do They Love About You?

Your Ideal is..... Don’t assume you know what it is that your customers value most about what you do – ask them! Ask lots of them. Specifically, ask your ideal customers and then really listen to ...
author Dick Wooden 6 Min Read

Five Tips for Turning a B2B Purchase Into a Relationship

author Dick Wooden 4 Min Read

Think Like Your Customer

We have run across several businesses that have developed their sales process and want it included as part of the sales opportunity management - which we can easily do with both Sage ACT! and Sage ...
author Dick Wooden 4 Min Read
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Good Customer Relationships Trump a Down Economy

In its third Buyer Experience Study, IDC surveyed 213 IT buyers and learned that in 2009, sellers lost many deals due to factors that had nothing to do with the economy! Selling Power magazine ...
author Dick Wooden 7 Min Read
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USP - Unique Selling Proposition

USP - Is a way of explaining your position against your competition. It is a way of summarizing and telegraphing the chief benefit of the business, product, or service being marketed.  Your USP may ...
author Julie Cooper 5 Min Read
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