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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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5 Ways to Protect Your Customer Base

You need to protect your customer business in tough times. In the face of retrenchment, it is increasingly costly and time consuming to develop new business. It makes sense to keep your existing ...
author Dick Wooden 8 Min Read
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USP - Unique Selling Proposition

USP - Is a way of explaining your position against your competition. It is a way of summarizing and telegraphing the chief benefit of the business, product, or service being marketed.  Your USP may ...
author Julie Cooper 5 Min Read

Why do Customers Buy- you need to know for success with CRM?

Have you stopped to ask yourself why  your customers BUY?   What motivates them to engage you for your products or services? Seems a simple enough question, yet I'll bet you may want to consider the ...
author Dick Wooden 3 Min Read

Rules of Being Found and Connecting Buyer to Seller

Rules of Being Found and Connecting Buyer to Seller-  "Traditional Marketing" will and must change As a business coach I hear all about the traditional ways businesses market their products and ...
author Dick Wooden 12 Min Read

Success by honing your USP--Unique selling proposition

How do the strengths of your products and services match what your prospect or customer wants?
author Dick Wooden 3 Min Read
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