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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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How Customer Service Reps Use CRM to Provide Better Service

Value in the Company's Customer Service Team Generally, when the topic of CRM software comes up, people immediately think about how salespeople use the system, but rarely how Customer Service ...
author Dick Wooden 11 Min Read
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Why So Many Businesses Are Orphaned from CRM Vendor

As we discussed in "5 Ways to Avoid the Pains of Being Orphaned..." post, there are several ways to avoid being orphaned by your CRM provider. But it’s important to know why this even happens in the ...
author Dick Wooden 8 Min Read
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5 Ways to Avoid the Pains of Being Orphaned by Your CRM Vendor

First of all, what does it mean to be orphaned by your CRM vendor?  In short, it means that your CRM vendor sold you on a CRM product and for one reason or another (which we talk about here) forgot ...
author Dick Wooden 17 Min Read
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Clarifying Return on Investment of Your CRM Initiative

CRM ROI  - Return on Investment of $8.71 per dollar invested What is it worth to you? This is the essential question to ask when trying to understand the return on investment of CRM. Find about the ...
author Dick Wooden 8 Min Read
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Emotion - Missing link in Customer Loyalty

A foundational leg of CRM in a  for-profit business is the retention of loyal and profitable customers.  But too many times the "Emotion" is left out and there is not a People First CRM focus. How a ...
author Dick Wooden 10 Min Read
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Tune into WiiFM to Win CRM User Adoption

  The CRM project manager must Tune in to what users want to hear. The old sales joke is - Everyone’s favorite radio station is WiiFM.  Your Internal Customer has to know “What’s In It For Me” – ...
author Dick Wooden 7 Min Read
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CRM Critical Success Factor - User Feedback

Having an optimal CRM system in place — one that addresses your business needs, serves your customers well and pleases your employees — is a high-stakes proposition.  The right solution and partner ...
author Dick Wooden 6 Min Read
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