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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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6 Principles to Create a Customer Service Culture

Create a Service Culture Sometimes it cannot be stated any better. What follows is a recent article by one of the greats...
author Dick Wooden 12 Min Read
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Winning Customers' Hearts: Will You Get a 2nd Date?

How do you motivate customers to buy your products or services? Do you tell them how reliable you are, how long you’ve been in business, how your product will benefit them, how many satisfied ...
author Dick Wooden 5 Min Read
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Relationship Development Takes Two: Who Are We?

CRM – customer relationship management. Relationship isn’t just in our name, it’s in our DNA. It part of our core beliefs. A relationship takes at least two who know a little something about each ...
author Dick Wooden 7 Min Read

Take care of your customers or someone else will

Peter Drucker was known for stating the obvious, "that the purpose of a business is to create customers".  And to take this a step further, no business can stay in business without customers. As a ...
author Dick Wooden 26 Min Read
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What a Farmer and Teacher Taught Me about Success

Thoughts from a year-end review go back to core principles and values that lead to success: It is surprising the similarities between being a small business owner and being involved in ...
author Dick Wooden 8 Min Read
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CRM Core Beliefs - Relations among People vs. just a Technology

Limiting Mind-set Having a mindset that CRM is Technology is certainly a limited approach. It restricts long-term relationship-building success. Over 25 years ago I heard a wise CRM guru state that ...
author Dick Wooden 7 Min Read
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Core Beliefs for Business Success with Must-haves in CRM

I often hear the following key requirements from clients investigating CRM strategy and systems. We believe these relate to our core beliefs of what CRM must provide. Please comment on those that you ...
author Dick Wooden 6 Min Read
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