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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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2013 Trends in Customer Retention Programs

Consistency requires a systematic approach Well developed customer retention strategy as a component of CRM will help any business improve their bottom line. The amount of time and energy required to ...
author Dick Wooden 7 Min Read
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How Nurture Marketing Brings the Human Element Into Sales

The business enterprise has two--and only two basic functions: marketing and innovation Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost ...
author Dick Wooden 7 Min Read
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From Selling a System to Becoming Trusted Advisor: Part 1

An Enabled Sales Force Gains Productivity Our relationship with a company I’ll call Printing Pros started two years ago. The owner, whom I’ll call Mr. J, contacted us because their sales reps were ...
author Julie Cooper 5 Min Read

What else could you be doing for your customer?

I received an email the other day from Harvey Mackay about the importance of being mindful of the real business drivers in your business- your customers. Focus on the customer is a core principle of ...
author Dick Wooden 9 Min Read

7 Check Points for Mid-Year Marketing Wellness for Success with CRM

The mid year has been reached and as you look over the past 6 months determine how your marketing effectiveness has been going.  Follow these points from SwiftPage - the e-marketing solution ...
author Dick Wooden 6 Min Read

Deadly Mistakes to Avoid - where CRM helps

Cost of bad decisions:We were wrong but... Several years ago my wife and I specifically wanted to visit Tombstone Arizona where Wyatt Earp and his brothers brought law and order to the West.  At Boot ...
author Dick Wooden 4 Min Read

Building Your Email List (and Your Loyal Customers)

Quality Email Marketing is Still Alive and remains a valuable business relationship development strategy.   Consider these tips for building a deeper and more valuable email list. Offer Incentives
author Dick Wooden 7 Min Read
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