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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Use CRM for Acquiring Profitable Customers

Some people really like data. They like to play with numbers, create charts and graphs, and quote indeterminate statistics.  
author Dick Wooden 5 Min Read
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Make Your Business Work Smarter: Why the Turkeys won’t Come

It is about making your business work smarter. If you use CRM as a glorified database, to merely track leads and sales, it’s time to step out of the box and understand how to put that data to work ...
author Dick Wooden 7 Min Read

Next Steps to a Strong Referral Network with CRM

In an earlier post, I spoke about how to begin to grow a network of your strategic partners. Let’s recap with these two important points:
author Dick Wooden 6 Min Read
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Who Are Your Ideal Customers, and What Do They Love About You?

Your Ideal is..... Don’t assume you know what it is that your customers value most about what you do – ask them! Ask lots of them. Specifically, ask your ideal customers and then really listen to ...
author Dick Wooden 6 Min Read
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High Touch and High Tech: High Referral Businesses Need Both

Do you fear that technology and social media marketing will mean the end of the personal touch with your clients?   Not to worry. Buzz-worthy businesses are both high touch and high tech.   John ...
author Dick Wooden 6 Min Read
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Knowing Your Ideal Customer Really Well....

"We are all in a People Business" This simple statement struck me a few years ago as I went to read a business success book- from the 1960's....  Yes, that may seem like a long time for some of you - ...
author Dick Wooden 7 Min Read
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