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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Focused Business Development with more Value from CRM

To improve sales, you don't necessarily need more customers. You need better matched customers. Also if you don't focus on ideal clients in your target market you might get someone you don't want.  ...
author Dick Wooden 7 Min Read
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Don't call us if .... 10 points of clarity of the Ideal customer

Successful businesses know the importance of clearly identifying their ideal customer. Successful business owners and sales professionals know that what you focus upon is what gets accomplished. ...
author Dick Wooden 8 Min Read

Last minute planning for lead generation marketing

Is your marketing generating the leads, additional business and customer loyalty that you expect? The last quarter of this year has exploded for our business with new clients, additional referrals ...
author Dick Wooden 9 Min Read

Use CRM for Acquiring Profitable Customers

Some people really like data. They like to play with numbers, create charts and graphs, and quote indeterminate statistics.  
author Dick Wooden 5 Min Read

Next Steps to a Strong Referral Network with CRM

In an earlier post, I spoke about how to begin to grow a network of your strategic partners. Let’s recap with these two important points:
author Dick Wooden 6 Min Read
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Who Are Your Ideal Customers, and What Do They Love About You?

Your Ideal is..... Don’t assume you know what it is that your customers value most about what you do – ask them! Ask lots of them. Specifically, ask your ideal customers and then really listen to ...
author Dick Wooden 6 Min Read
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High Touch and High Tech: High Referral Businesses Need Both

Do you fear that technology and social media marketing will mean the end of the personal touch with your clients?  Not to worry. Buzz-worthy businesses are both high touch and high tech. John ...
author Dick Wooden 6 Min Read
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