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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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2013 Trends in Customer Retention Programs

Consistency requires a systematic approach Well developed customer retention strategy as a component of CRM will help any business improve their bottom line. The amount of time and energy required to ...
author Dick Wooden 7 Min Read
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Moving Beyond Outlook to Business Contact Management or CRM

How does a small organization looking to control spending decide between common productivity tools, such as Microsoft Outlook or Excel,  or a more robust solution(CM)?
author Julie Cooper 15 Min Read
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How Nurture Marketing Brings the Human Element Into Sales

The business enterprise has two--and only two basic functions: marketing and innovation Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost ...
author Dick Wooden 7 Min Read

7 Check Points for Mid-Year Marketing Wellness for Success with CRM

The mid year has been reached and as you look over the past 6 months determine how your marketing effectiveness has been going.  Follow these points from SwiftPage - the e-marketing solution ...
author Dick Wooden 6 Min Read
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Serve Your Target Market Better - ACT! for Non-Profit

Non-profit serves housing needs by organizing volunteers and material donations.   Skip Brown leads a non-profit organization called Freedom Builders in Traverse City, MI. They’re rebuilding homes ...
author Julie Cooper 7 Min Read

The Economics of Email Marketing. Is It Worth It?

The economic climate today might lead you to wonder if email marketing is truly still worth the time and expense. 1. Opportunity Cost Email marketing proves itself year after year with incredible ...
author Julie Cooper 3 Min Read
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Next Logical Step as Your Business Grows and Changes-Infor CRM

Congratulations on your current business success so far... Whether you have been using ACT! or another contact management solution, you may require additional capabilities as your business grows.  ...
author Dick Wooden 13 Min Read
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