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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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Prospect Follow-up Made Easy and Eliminate Follow-up Failure

Sales prospects aren't always ready. Yet I've seen statistics that indicate that 50 percent of sales reps don't follow up after the first call.  There are options to keep prospects in the loop and ...
author Dick Wooden 4 Min Read
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Staying Top-of-Mind and Extending Your Reach with Creatio

Marketing Creatio is a holistic multi-channel marketing engagement software powered by out-of-the-box best practice processes delivering demand generation excellence. Use out-of-the-box processes for ...
author Julie Cooper 5 Min Read
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Q1 is done.  Are your hitting you 2018 goals?

Are you hitting your goals? Spring is here! And that means Q1 is already behind us. How have your marketing activities stacked up to your 2018 goals? It’s never too late to make some progress! ...
author Dick Wooden 12 Min Read
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7 Components of Every Good Marketing Email

Do your emails hit the mark or land in the trash? We break down the anatomy of every good marketing email Did you know that in 2017, the world sent an average of 269 billion emails per day? That ...
author Julie Cooper 12 Min Read
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Act! Insights to v20 - What are the benefits?

Most Innovative Act! Ever  “The next generation features in Act! v20 are a clear demonstration of our commitment to equipping our subscribers with the tools they need to stay competitive.”said John ...
author Julie Cooper 7 Min Read
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Analytics for ROI in winning marketing campaigns

Better analytics tools to enable ROI Marketers are increasingly calling for better analytics tools to enable their ROI analysis and reporting. In the March 2016 eMarketers’ study, marketers ranked ...
author Dick Wooden 5 Min Read
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Why does sales fail to hit their quota even though marketing is reaching their lead generation goals?

Achieve success and maintain revenue growth with the alignment of marketing and sales metrics. Did you know 25-50% of organization do not have a documented Service Level Agreement between sales and ...
author Julie Cooper 6 Min Read
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