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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Customer loyalty is the real challenge, not satisfaction

In a recent article, Geoffrey James, hit on 4 keys to customer loyalty that struck a cord and I'd like to share these thoughts with you.  The article and his links can be found here....
author Dick Wooden 9 Min Read
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6 Principles to Create a Customer Service Culture

Create a Service Culture Sometimes it cannot be stated any better. What follows is a recent article by one of the greats...
author Dick Wooden 12 Min Read
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How Nurture Marketing Brings the Human Element Into Sales

The business enterprise has two--and only two basic functions: marketing and innovation Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost ...
author Dick Wooden 7 Min Read

Sales Model Influences Contact Managment or CRM Solution Choice

Automating success: The Choice between Contact Management and Customer Relationship Management The reality is that organizations are placing renewed emphasis on cutting costs and customer retention ...
author Dick Wooden 9 Min Read

Customer Service Drives Sales

Increase Sales with the help from folks in Customer Service The customer's experience in contacting your business, communicating with sales and service professionals and getting their concerns ...
author Dick Wooden 3 Min Read

What else could you be doing for your customer?

I received an email the other day from Harvey Mackay about the importance of being mindful of the real business drivers in your business- your customers. Focus on the customer is a core principle of ...
author Dick Wooden 9 Min Read
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7 Principles and Related Action Steps in Building Customer Loyalty

Retaining More Profitable Customers One of the core beliefs of the value of CRM, involves its use in retaining profitable customers.The loyalty bond between the solutions your business provides, the ...
author Dick Wooden 15 Min Read
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