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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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Gaining Repeat Customer Sales from within your CRM

It cost six to seven times more to acquire a new customer than it does to sell additional services or products to current customers. So, what are you doing to make sure you understand what your ...
author Dick Wooden 8 Min Read
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Key Benefits of an Effective CRM System

Key CRM Benefits - varied and measured The systematic use of CRM applications has been well-established to provide many benefits to organizations that want to automate their sales, marketing, and ...
author Dick Wooden 8 Min Read

Customer loyalty is the real challenge, not satisfaction

In a recent article, Geoffrey James, hit on 4 keys to customer loyalty that struck a cord and I'd like to share these thoughts with you.  The article and his links can be found here....
author Dick Wooden 9 Min Read
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6 Principles to Create a Customer Service Culture

Create a Service Culture Sometimes it cannot be stated any better. What follows is a recent article by one of the greats...
author Dick Wooden 12 Min Read

Why Businesses need Customer Retention Programs

CRM - a major component in customer retention business strategy In the world of business, the main focus is always on customer satisfaction. Because of this, businesses need to have an operative plan ...
author Dick Wooden 6 Min Read

How Nurture Marketing Brings the Human Element Into Sales

The business enterprise has two--and only two-basic functions: marketing and innovation Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost ...
author Dick Wooden 7 Min Read

Sales Model Influences Contact Managment or CRM Solution Choice

Automating success: The Choice between Contact Management and Customer Relationship Management The reality is that organizations are placing renewed emphasis on cutting costs and customer retention ...
author Dick Wooden 9 Min Read
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