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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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What else could you be doing for your customer?

I received an email the other day from Harvey Mackay about the importance of being mindful of the real business drivers in your business- your customers. Focus on the customer is a core principle of ...
author Dick Wooden 9 Min Read
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7 Principles and Related Action Steps in Building Customer Loyalty

Retaining More Profitable Customers One of the core beliefs of the value of CRM, involves its use in retaining profitable customers.The loyalty bond between the solutions your business provides, the ...
author Dick Wooden 15 Min Read

The glue that binds - relationship knowledge in your CRM

What cements the relationships you have with your customers?
author Dick Wooden 5 Min Read

Don't sell me a CRM System - Show Me a Way to......

Knowledge transfer starts here.... Yes, a CRM strategy and business system can help a business improve its processes in getting, growing and keeping profitable customers in many ways.
author Dick Wooden 6 Min Read

Take care of your customers or someone else will

Peter Drucker was known for stating the obvious, "that the purpose of a business is to create customers".  And to take this a step further, no business can stay in business without customers. As a ...
author Dick Wooden 26 Min Read

What a U2 concert and CRM have in common

Recently my wife and I were able to attend the U2 360 tour held in the MSU football stadium with 64,338 other fans.  WOW is the best word to describe it. We enjoyed the music, the people and the ...
author Dick Wooden 11 Min Read
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Execute a Customer Cultivation Strategy

"To be sure, most companies use customer relationship management and other technologies to get a handle on customers, but no amount of technology can really improve the situation as long as companies ...
author Dick Wooden 8 Min Read
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