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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.

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7 Steps for a Positive Sales Image

Recently I was reminded of a few helpful reminders that apply to selling and solving a customer's challenges.  Here are seven steps to consider as you develop a positive self-image:
author Dick Wooden 4 Min Read
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7 Principles and Related Action Steps in Building Customer Loyalty

Retaining More Profitable Customers One of the core beliefs of the value of CRM, involves its use in retaining profitable customers.The loyalty bond between the solutions your business provides, the ...
author Dick Wooden 15 Min Read
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Relationship Development Takes Two: Who Are We?

CRM – customer relationship management. Relationship isn’t just in our name, it’s in our DNA. It part of our core beliefs. A relationship takes at least two who know a little something about each ...
author Dick Wooden 7 Min Read

Take care of your customers or someone else will

Peter Drucker was known for stating the obvious, "that the purpose of a business is to create customers".  And to take this a step further, no business can stay in business without customers. As a ...
author Dick Wooden 26 Min Read

In 2012, what comes first – the sale or the customer’s satisfaction?

The Difference Between A Sales Culture and A Customer Culture In a recent article by Lior Arussy and Strativity Group, Lior writes about examples we witnessed this year and they stem from a simple ...
author Dick Wooden 11 Min Read

How a New CRM System Is Like a Baby

A Committment for Improvement: As any new parent can testify, an addition to the family requires an infusion of time and energy.  Priorities adjust and even the parents’ world view may change.  This ...
author Dick Wooden 6 Min Read

What a U2 concert and CRM have in common

Recently my wife and I were able to attend the U2 360 tour held in the MSU football stadium with 64,338 other fans.  WOW is the best word to describe it. We enjoyed the music, the people and the ...
author Dick Wooden 11 Min Read
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