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2019 EDITION

How to Successfully Select and Implement a CRM

Learn how to navigate your options and find a CRM that fits your business goals.
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Shatter the 57% myth of B2B buying decision process

Are Buyers Really Farther down their buying process?   What additional value does CRM provide the seller? It has been well commented on and studied that the customer is now in charge and is better ...
author Dick Wooden 14 Min Read
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Why you should align CRM stage names with the buyers journey

Problem:  Sales process is misaligned with Buyers Journey Let's face a new reality- buyers can access a whole lot more about their solution options and customers are in the driver's seat.  Too many ...
author Dick Wooden 7 Min Read
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From Samples to Sales: One Client's CRM Story-Buyers Journey

The path along the journey of business growth with CRM can take many different paths of improvement. Process manufacturing:  Laboratory created customer specified sample products We have several ...
author Dick Wooden 10 Min Read
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