Taking your CRM beyond the sales team

Access to CRM data for everyone.

The pressure to provide a rich and compelling customer experience continues to grow, which means that CRM must be more than just a sales tool.

Read this report on how to successfully open CRM to the whole enterprise and enable your company to deliver a more consistent and better customer experience.

To build customer loyalty, gain a competitive advantage, and capture more revenue, companies need to increase adoption of CRM best practices.

Relationships, not transactions, are what B2B customers crave. While transactions end at the sale, relationships use every interaction to improve each buyer’s experience, and they enable you to build profitability by delivering an exceptional customer experience (CX).

If you are frustrated that your company’s approach to relationships is pothole-laden, don’t sweat it. The majority of companies still struggle to produce a smooth customer experience.  While “82% of companies identify the customer experience as a competitive differentiator, only 6% of enterprises are currently capable of seeing the entire breadth of their customers’ experiences.”

To build customer loyalty, gain a competitive advantage, and capture more revenue, companies will need to invest in increasing employee adoption of, and proficiency with, CRM best practices. Many companies have implemented some CRM capabilities, yet companies continue to leave an estimated $1.6 billion in revenue on the table by delivering a sub-par customer experience

I think you’ll find that it’s an interesting take on the getting the most from your CRM. I look forward to discussing it with you.

Related resources:

15 actions to achieve better Infor CRM adoption

Customer loyalty articles.