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Nurture Marketing, eMarketing Effectiveness, bpm'online CRM, Marketing automation, Email marketing, bpm'online marketing

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5 Min Read

Staying Top-of-Mind and Extending Your Reach with bpm'online

Bpm'online marketing is a holistic multi-channel marketing engagement software powered by out-of-the-box best practice processes delivering demand generation excellence.

Use out-of-the-box processes for lead management 

Bpm'online marketing provides best practice processes for efficient lead management - from demand generation to lead nurturing, to final hand-off to sales.  Make sure your sales team focuses only on qualified and sales-ready leads

Maintain a constant dialog with your customers

Use email-marketing tools to establish and maintain personalized communications with every customer. Optimize strategy based on mass mail responses.

Benefits Snapshot 

  • Stay 'Top of Mind' with your contacts! 
  • Get to know your contacts better, understand their preferences and build effective personalized email communications
  • Implement low-cost, impactful e-mail campaigns that bring in more leads and revenue.
  • Easily generate leads and hand off only warm prospects to sales.
  • Automatically push hot leads to sales fast.
  • Measure success with marketing campaigns and the content your business is promoting
  • Gain valuable market and product insight to make better business decisions.
  • Understand which campaigns are bringing in the most revenue and leads.
  • Streamline sales and marketing activities through automation.
  • Work all within the same familiar bpm'online user interface
  • Nurture marketing so that your contacts stay informed and note your attention to them.

 

Capabilities include

  • Gain valuable intelligence to drive better business decisions
  • Empower sales representatives with hot, actionable leads that are interested now
  • Measure success with marketing campaigns and the content your business is promoting
  • View marketing analytics graphically that shows open and click rates, trends over time, unsubscribed and invalid email addresses
  • Add target audiences to bulk emails
  • Use quick filters and create dynamic folders for audience segmentation
  • Identify which links in your e-mails are the most effective
  • Re-schedule missed opened emails with follow email(s)

 

Video: Bpm’online marketing is a holistic marketing automation platform that ensures an ideal customer journey with out-of-the-box best practice processes that deliver demand generation excellence.

 

Results from bulk email campaign

bulk-email-analytics

 

Learn more about the value of bpm'online marketing.

 

Let's talk about how you can use bpm'online marketing - a holistic marketing automation platform that ensures an ideal customer journey.   269-445-3001

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Topics:   Nurture Marketing eMarketing Effectiveness bpm'online CRM Marketing automation Email marketing bpm'online marketing

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