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Nurture Marketing, eMarketing Effectiveness, bpm'online CRM, Marketing automation, Email marketing, bpm'online marketing

5 Min Read

Staying Top-of-Mind and Extending Your Reach with bpm'online

Bpm'online marketing is a holistic multi-channel marketing engagement software powered by out-of-the-box best practice processes delivering demand generation excellence.

Use out-of-the-box processes for lead management 

Bpm'online marketing provides best practice processes for efficient lead management - from demand generation to lead nurturing, to final hand-off to sales.  Make sure your sales team focuses only on qualified and sales-ready leads

Maintain a constant dialog with your customers

Use email-marketing tools to establish and maintain personalized communications with every customer. Optimize strategy based on mass mail responses.

Benefits Snapshot 

  • Stay 'Top of Mind' with your contacts! 
  • Get to know your contacts better, understand their preferences and build effective personalized email communications
  • Implement low-cost, impactful e-mail campaigns that bring in more leads and revenue.
  • Easily generate leads and hand off only warm prospects to sales.
  • Automatically push hot leads to sales fast.
  • Measure success with marketing campaigns and the content your business is promoting
  • Gain valuable market and product insight to make better business decisions.
  • Understand which campaigns are bringing in the most revenue and leads.
  • Streamline sales and marketing activities through automation.
  • Work all within the same familiar bpm'online user interface
  • Nurture marketing so that your contacts stay informed and note your attention to them.


Capabilities include

  • Gain valuable intelligence to drive better business decisions
  • Empower sales representatives with hot, actionable leads that are interested now
  • Measure success with marketing campaigns and the content your business is promoting
  • View marketing analytics graphically that shows open and click rates, trends over time, unsubscribed and invalid email addresses
  • Add target audiences to bulk emails
  • Use quick filters and create dynamic folders for audience segmentation
  • Identify which links in your e-mails are the most effective
  • Re-schedule missed opened emails with follow email(s)


Video: Bpm’online marketing is a holistic marketing automation platform that ensures an ideal customer journey with out-of-the-box best practice processes that deliver demand generation excellence.


Results from bulk email campaign



Learn more about the value of bpm'online marketing.


Let's talk about how you can use bpm'online marketing - a holistic marketing automation platform that ensures an ideal customer journey.   269-445-3001



Topics:   Nurture Marketing eMarketing Effectiveness bpm'online CRM Marketing automation Email marketing bpm'online marketing

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