By Julie Cooper on May 29, 2015 at 1:57 PM
Outlook is NOT Effective Marketing
Sending out your company's newsletter, product announcement or event information to 20+ people through your Outlook system can have BIG consequences.
Sending ‘bulk email’ or ‘mass email’ [SPAM] can ruin your organization’s ability to communicate via email. Overall, it could lead to closure of your email account and even your website to be shut down.
This is why companies use third-party email providers even if they have an Exchange Server.
Avoid the Ironfisted 'Blacklist'
What’s a blacklist? It’s a list of server addresses that are considered to be 'spammers' or 'dangerous'. If your emails are associated with a blacklist, other email servers will reject your emails. ALL your emails.
Your ISP will usually limit the number of emails that you can send per day, in an effort to fight spam. In addition, most ISPs limit the number of unique email recipients per day from as few as 25 up to 1000 depending on a number of factors. However, using a third party mass email service enables you to overcome such limits.
It’s easy to avoid being blacklisted. Just use Outlook for everyday email only. Email 10, 20 people at once, and you’re OK. But never send a single email to more than 50 people at once.
Be Aware of Current Anti-Spam (CANN-SPAM) Rules. Third-party providers will ensure that your mass email campaigns conform to theses policies.
Stop Missing Out on Powerful Tracking Capabilities
Sending your own emails limits your tracking capabilities to only “read-receipts”. Third party providers on the other hand, offer powerful tracking and reporting options including:
- The number of emails received
- The number of emails that were labeled spam
- The number of recipients that opened your emails
- Call Lists that provide a Hot, Medium, Cold contact ranking based off of click results
- Click-throughs or the links that were clicked on
Using some of these reports, you can determine the market trends; learn what interests your audiences more, as well as what works or doesn’t work for you. As such, you can improve on future email marketing campaigns and know where to focus your campaigns.
When it’s time to send out bulk messages – like newsletters or special announcements – use a third-party email service provider. They’re easy to use, inexpensive, and you can use HTML design to make them look great. (If your reading our monthly eNewsletter - your reading one now!)
We recommend these eMarketing service providers:
These providers are whitelisted. They have predefined relationships with mail hosts that allow the bulk of their mail traffic to be delivered and whitelisted their sending IP addresses.
They provide reports and bounce management and help them stay on top of current best practices. They maintain strong permission policies to ensure their customer’s permission-based emails get through. Emails sent through their servers contain an “unsubscribe” link so that recipients have the option to unsubscribe from the list with one click.
Make Smarter Informed Decisions
Without a strong, accurate reporting package it will be difficult for the sales and marketing teams to make informed business decisions.