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Customer Experience Improvement, Social Media Use, Social CRM, Appreciating Asset,

4 Min Read

Integrated Business with CRM - Web Services and Social Media

Another area to consider is the integration of Web Services and Social Media with  the customer's record in CRM.


Enrich Customer Profiles with Web Services and Social Media:

  • Build richer, more relevant profiles of your customers and prospects by incorporating information from web-based applications and social media services.
  • Integrate Infor CRM with marketing-automation, e-commerce, document sharing, social networking, navigation and mapping, and other web-based services.
  • View information such as maps, news and stock info, campaign and survey responses, social media profiles and customer feedback, in-context, within Infor CRM account and contact records.
  • Share information between Infor CRM (SalesLogix) , external applications and corporate portals.

What your customers are talking about:

View the social media links and conversations that are occurring in real time;



Identify where your best customers are located.


Social CRM is now becoming the norm so make sure your CRM system includes integration with Web services and social media!  A great way to say up to date on what is happening in your business world!


Topics:   Customer Experience Improvement Social Media Use Social CRM Appreciating Asset

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