Another area to consider is the integration of Web Services and Social Media with the customer's record in CRM.
Enrich Customer Profiles with Web Services and Social Media:
- Build richer, more relevant profiles of your customers and prospects by incorporating information from web-based applications and social media services.
- Integrate Infor CRM with marketing-automation, e-commerce, document sharing, social networking, navigation and mapping, and other web-based services.
- View information such as maps, news and stock info, campaign and survey responses, social media profiles and customer feedback, in-context, within Infor CRM account and contact records.
- Share information between Infor CRM (SalesLogix) , external applications and corporate portals.
What your customers are talking about:
View the social media links and conversations that are occurring in real time;
Identify where your best customers are located.
Social CRM is now becoming the norm so make sure your CRM system includes integration with Web services and social media! A great way to say up to date on what is happening in your business world!