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Customer Experience Improvement, Social Media Use, Social CRM, Appreciating Asset,

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4 Min Read

Integrated Business with CRM - Web Services and Social Media

Another area to consider is the integration of Web Services and Social Media with  the customer's record in CRM.

SalesLogix-Web-services-social-media

Enrich Customer Profiles with Web Services and Social Media:

  • Build richer, more relevant profiles of your customers and prospects by incorporating information from web-based applications and social media services.
  • Integrate Infor CRM with marketing-automation, e-commerce, document sharing, social networking, navigation and mapping, and other web-based services.
  • View information such as maps, news and stock info, campaign and survey responses, social media profiles and customer feedback, in-context, within Infor CRM account and contact records.
  • Share information between Infor CRM (SalesLogix) , external applications and corporate portals.

What your customers are talking about:

View the social media links and conversations that are occurring in real time;

 Sage-ACT-FaceBook

 

Identify where your best customers are located.

Map-your-customers

Social CRM is now becoming the norm so make sure your CRM system includes integration with Web services and social media!  A great way to say up to date on what is happening in your business world!

 

Topics:   Customer Experience Improvement Social Media Use Social CRM Appreciating Asset

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