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Make your business work smarter, eMarketing Effectiveness, Lead Conversion, Infor CRM,

8 Min Read

Infor CRM:  Integrated Marketing Automation Simplified Solution

Marketing Automation Simplified with Salesfusion

Salesfusion integrates with Infor CRM and provides the industry's only marketing automation platform that is fully embedded in Infor CRM out of the box. This powerful marketing automation platform connects marketing and sales like never before for Infor CRM users.  From tracking leads at the point of capture through tracking lead behavior inside of Infor CRM, Salesfusion adds tremendous value and the ability to manage leads and revenue from your marketing channels.  Whether you are a using a premise-based version or the online 8.x version of Infor CRM, Salesfusion will dramatically improve your Infor CRM system with Salesfusion's ability to capture, track and manage leads through the entire funnel. 


Complete and easy-to-use marketing automation solution that

small marketing teams can afford and be successful using.


Drive inbound traffic and identify new prospects to pull into your funnel.

  • Website Tracking: Uncover key insights about who is visiting your website and why
  • Social: Manage your social presence across all your channels
  • SEO Audit: Help prospects find you by optimizing your search rankings
  • PPC & Adwords: Manage and track paid ad contribution on your pipeline

Capture / Engage

Capture leads and nurture prospects into lifetime customers.

  • Landing Pages and Lead Forms: Capture leads by leveraging custom web pages and forms
  • Campaign Management: Manage and execute multi-channel campaigns
  • Email Marketing: Create engaging email campaigns in responsive templates
  • Nurture Marketing: Build relationships with personalized and automated communications
  • Webinars and Events: Run in-person events and webinars in one platform
  • Surveys: Capture important insights with custom surveys


Streamline your lead management process to optimize sales outreach

• Lead Management: Unify workflow between sales and marketing to ensure proper lead routing and follow up

• Lead Scoring: Measure engagement and prioritize sales outreach with actionable lead intelligence


Surface information to your sales team inside Infor CRM to increase conversions

• CRM Integration: Align your marketing and sales teams with native CRM integration and better visibility
• Buyer’s Journey: Leverage buyer engagement data in both marketing and sales to personalize approach

Analyze / Retain

Measure our marketing effectiveness and improve customer retention

• Reporting & ROI: Capture actionable insights into your marketing performance
• Website Analytics: Evaluate key website metrics to improve performance
• Customer Communications: Leverage automation to help retain customers


Key Features of Salesfusion Infor CRM integration:

  • 100% pre-built integration - no middleware
  • All marketing data from campaigns from Inside Infor CRM
  • Create and launch email campaigns from Inside Infor CRM
  • View web activity by lead, contact, and account Inside Infor CRM
  • View forms, survey and landing page responses
  • View real-time performance of your website
  • Create advanced workflows for lead management and lead scoring
  • Send email campaign to Infor CRM dynamic groups
  • Fully Integrated to LAN and Web version.

More about Salesfusion here...


Core Package including Infor CRM Integration is $1,000/ month which includes 10,000 contacts

Jan 2016: The Core and Performance packages have been rolled into one.  Salesfusion pricing now includes the integration fee, formally $250.  As a reminder, pricing now starts at $500 a month, and that includes 1,000 contacts.  The price goes up $50/month for every additional 1,000 contacts until you reach 10,000 contacts ($950).  From there, it is the same as the old Core pricing, where it goes up $100/month for every additional 10,000 contacts.  

 Solution Spotlight Articles:

Salesfusion  Overview - Marketing Automation Simplified

An Advanced Email Solution Built for Marketers by Marketers

Optimize your lead management process with lead scoring and routing

Nurture prospects into long-term relationships

Streamline your in-person and online event marketing with Salesfusion


Topics:   Make your business work smarter eMarketing Effectiveness Lead Conversion Infor CRM

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