75% of existing customers don't know. You haven't systematically communicated everything else that your existing customers can buy from you! A slight increase in awareness catapults sales. Aim for improvement not perfection.
Action Steps to Take: During every interaction with existing customers ask: "Did you know we also do ...."
Example of action steps:
- During Phone calls
- In Emails
- In Ads
- In Meetings
- In Proposals
- On Email Signature Lines
- In New Product or Service Literature
Did you know that Success with CRM Consulting also provides:
- Emarketing Services - so you can extend your reach to all your contacts. Keep them informed of the benefits and value from your offerings. Sales reps love automated eMarketing & hot interested prospects.
- Contact list merging, de-duplication filtering, sorting and classifications into target lists for specific proposes. This saves time and fustration for sales and customer service.
- Digital tools to track customer service/support issues, identify resolution and categorizations to point out trends and patterns that need fixing.
- Digital tools to track Membership Lists like church and community organization. Several non-profits use CRM.
- Digital tools that are used to identify sales opportunities, track steps in a sales/buyer process and forecast future revenue. Sales representatives and sales management enjoy focus on what is important to generate revenue.
- Have digital executive management dashboard to visually spot growing areas of the business and also where management needs to be focused.
Additional we provide:
- Advanced Business Intelligence and Analytic tools that present graphical views where trends are spotted. Data can be accessed from multiple sources: accounting, Production, Shipping, Customer Service, Marketing and Sales. You can click and easily filter to perform 'what if' analysis.
- Business Process Management Tools to:
- Automate work flow and approvals
- Be alerted when below standard levels occur
- Automate data input and merging. What do you want to automate?
- Provide personalization of CRM so users are more engaged.
- Things make more sense
- Ramp up speed increases
- Return on investment sky rockets
- User adoption increases