Learn how harnessing marketing technology integrated with a CRM solution can enable marketers to launch effective marketing campaigns and unlock ROI in this free eBook.
Key findings:
- How marketing and technology can enable marketers to generate higher-quality leads and achieve positive ROI.
- What marketing technology solutions can do to help marketers strengthen their marketing funnel.
- How harnessing marketing technology integrated with a CRM solution can enable marketers to launch effective marketing campaigns and unlock ROI.
The Marketing Creatio Solution Features
The Creatio low-code CRM comes with a strong core set of capabilities for:
- Contact and Account management
- Segmentation
- Knowledge base
- 360 degree customer view
- Omnichannel communications, and
- Productivity collaboration tools
Then Marketing Creatio provides processes and tools for marketing automation. It is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue.
Key Product Features:
- Out-of-box functionality to streamline lead management processes and effectively orchestrate customer journeys to help organizations accelerate their lead-to-revenue cycle.
- Sophisticated campaign management tools to design, run and manage omni-channel marketing campaign to engage customers and prospects with the most personalized messages.
- Advanced marketing analytics tools to evaluate the effectiveness of lead generation channels, optimize outreach efforts and prioritize marketing resources
Other features include:
- Marketing campaigns
- Content designer
- Marketing analytics
- Lead management
- Personalized email marketing
- Landing pages to capture your web site leads
- Trigger campaigns
- Website behavior tracking
- Event management
- Artificial Intelligence and Machine Language models
Creatio marketing campaign for capturing audience for a webinar
Creatio Marketing Event - audience and their status for attending
Example of bulk e-mail campaign process
- The "Content Designer" tool is used to create the template used for the email
- The "Audience" is selected from your CRM individual contacts and/or segmented folders of contact names.
- A "Test Email" is sent off to a few people for review
- The "Parameters" are defines including UTM parameters
- Sending process is started and proceeds
- Click stats are accumulated on the areas of the message that were click by way of a heat map.
- Email totals show counts and percentages for delivered, opens, clicks, unsubscribes and spam complaints.
Create marketing email campaign
Creato marketing email campaign- email totals
Pricing
There are 3 components that make up Marketing Creatio pricing:
- The number of marketing users. Typically there is one person licensed as the marketing manager
- The number of different active contacts. These are contacts in Creatio who have been sent an email during the current year. Increments of 1,000 contacts can be purchased.
- The number of times in one month that a contact is sent a bulk-email. The default of up to 5 times per month.
Creatio Marketing pricing: 1 user, 1,000 active contacts sent to in a year and up to 5 times receiving an email in a given month.
Learn how harnessing marketing technology integrated with a CRM solution can enable marketers to launch effective marketing campaigns and unlock ROI in this free eBook.
Contact Julie by email or call our office: 269-445-3001
