How Marketing Technology empowers marketers to achieve higher ROI

Learn how harnessing marketing technology integrated with a CRM solution can enable marketers to launch effective marketing campaigns and unlock ROI in this free eBook. 

Key findings:

• How marketing and technology can enable marketers to generate higher-quality leads and achieve positive ROI.
• What marketing technology solutions can do to help marketers strengthen their marketing funnel.
• How harnessing marketing technology integrated with a CRM solution can enable marketers to launch effective marketing campaigns and unlock ROI.

The Marketing Creatio Solution Features

The Creatio low-code CRM comes with a strong core set of capabilities for:

• Contact and Account management
• Segmentation
• Knowledge base
• 360 degree customer view
• Omnichannel communications, and
• Productivity collaboration tools

Then Marketing Creatio provides processes and tools for marketing automation. It is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. 

Key Product Features:

1. Out-of-box functionality to streamline lead management processes and effectively orchestrate customer journeys to help organizations accelerate their lead-to-revenue cycle.
2. Sophisticated campaign management tools to design, run and manage omni-channel marketing campaign to engage customers and prospects with the most personalized messages.
3. Advanced marketing analytics tools to evaluate the effectiveness of lead generation channels, optimize outreach efforts and prioritize marketing resources

Other features include:

• Marketing campaigns
• Content designer
• Marketing analytics
• Lead management
• Personalized email marketing
• Landing pages to capture your web site leads
• Trigger campaigns
• Website behavior tracking 
• Event management
• Artificial Intelligence and Machine Language models 
  
  

Creatio marketing campaign for capturing audience for a webinar

Creatio Marketing Event - audience and their status for attending

Example of bulk e-mail campaign process

• The "Content Designer" tool is used to create the template used for the email
• The "Audience" is selected from your CRM individual contacts and/or segmented folders of contact names.  
• A "Test Email" is sent off to a few people for review
• The "Parameters" are defines including UTM parameters
• Sending process is started and proceeds
• Click stats are accumulated on the areas of the message that were click by way of a heat map.
• Email totals show counts and percentages for delivered, opens, clicks, unsubscribes and spam complaints.
  
  

Create marketing email campaign

Creato marketing email campaign- email totals

Pricing

There are 3 components that make up Marketing Creatio pricing:

• The number of marketing users.  Typically there is one person licensed as the marketing manager
• The number of different active contacts.  These are contacts in Creatio who have been sent an email during the current year.  Increments of 1,000 contacts can be purchased.
• The number of times in one month that a contact is sent a bulk-email.  The default of up to 5 times per month.

Creatio Marketing pricing:  1 user, 1,000 active contacts sent to in a year and up to 5 times receiving an email in a given month.

Learn how harnessing marketing technology integrated with a CRM solution can enable marketers to launch effective marketing campaigns and unlock ROI in this free eBook. 

Contact Julie by email   or call our office:  269-445-3001