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How intelligent technology accelerates marketing and sales alignment

Bond between marketing and sales as the most valuable asset of top-performing companies

The world is accelerating at record pace, and change has become the new normal. To become and remain successful in such a fluid environment, organizations have to cope with these changes. Being the lynchpin in networks that create turnover, sales and marketing teams should be at the center of innovation and change. And for these departments to drive results and deliver meaningful value to customers in the digital age, they have to be perfectly aligned and operate as a single mechanism.

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 Key findings:

  • How to facilitate data sharing across teams and enable them to make data backed decisions to win the digitally native customer
  • How to create a seamless process flow across marketing and sales departments and prevent teams from operating in siloes
  • How organizations can add intelligence to their marketing and sales operations

 

bpm online - How intelligent technology accelerate marketing and sales

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According to a recent Forrester report, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Despite this fact, the silo effect between marketing and sales department still exists remaining one of the significant challenges for companies.

The misalignment between marketing and sales has never been as crucial as it is now, and the problems businesses face nowadays demand urgent reaction. 


Explore bpm’online CRM– the most agile CRM platform for midsize and large enterprises to accelerate sales, marketing, service and operations.  Learn more about the professional services we provide to help accelerate your business in 2018.

Access our firm's bpm'online marketing, training and professional consulting services.

About bpm'online

Bpm'online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm’online is to help companies ACCELERATE!


Additional resources:

5 BPM trends essential for your Digital Transformation in 2018

Accelerate transformation - 4 CRM Trends in 2018

Business Problems We Have Solved with CRM

Business Drivers that CRM Equips You to Address

18 Factors for Business Success with CRM

Components of Well-Used CRM 

Factors Affecting Pricing

 

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