By Dick Wooden on April 26, 2018 at 7:00 AM
Bond between marketing and sales as the most valuable asset of top-performing companies
The world is accelerating at record pace, and change has become the new normal. To become and remain successful in such a fluid environment, organizations have to cope with these changes. Being the lynchpin in networks that create turnover, sales and marketing teams should be at the center of innovation and change. And for these departments to drive results and deliver meaningful value to customers in the digital age, they have to be perfectly aligned and operate as a single mechanism.
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- How to facilitate data sharing across teams and enable them to make data backed decisions to win the digitally native customer
- How to create a seamless process flow across marketing and sales departments and prevent teams from operating in siloes
- How organizations can add intelligence to their marketing and sales operations
According to a recent Forrester report, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Despite this fact, the silo effect between marketing and sales department still exists remaining one of the significant challenges for companies.
The misalignment between marketing and sales has never been as crucial as it is now, and the problems businesses face nowadays demand urgent reaction.
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