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Sales force automation, Sales forecasting, Creatio CRM

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4 Min Read

Gartner's Critical Capabilities for Sales Force Automation

As you probably know, Gartner’s Critical Capabilities report is an organizations’ essential companion when it comes to identifying the features and peculiarities of various B2B products and services in regard to different use cases.

This report is important because the sales force automation market keeps evolving, with artificial intelligence for predictive sales being one of the 2020’s cross-cutting themes.

 

According to Gartner, Artificial intelligence (AI) for predictive sales forecasting, relationship health scoring or opportunity health scoring is now offered by more than half of the sales force automation (SFA) vendors.

 

Get a complimentary copy of the Gartner's Critical Capabilities for Sales Force Automation 2019 Report.

Gartner's evaluation of 19 sales force automation vendors can help companies choose the solution that fits their sales execution requirements best.

 

A couple of report highlights:

   

“Artificial intelligence (AI) for predictive sales forecasting, relationship health scoring or opportunity health scoring is now offered by more than half of the sales force automation (SFA) vendors in this study.

   

Ease of use, particularly for data entry and maintaining data quality, varies considerably. Some vendors have invested in conversational AI to improve data entry, but it is not a common function yet in the industry.”

Gartner Critical Capabilities SFA 2019 Report-Creatio

 

Topics:   Sales force automation Sales forecasting Creatio CRM

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