The bpm'online CRM that we all use and love has recently been named a Leader in the 2019 Gartner’s Magic Quadrant for CRM Lead Management.*
Gartner’s evaluation of 15 CRM lead management vendors will help companies to choose the solution that best fits their requirements.
The evaluated product, bpm'online marketing is a marketing automation software which helps organizations orchestrate customer journeys and accelerate lead-to-revenue.
Bpm’online believes its move from the Challengers to the Leaders quadrant in The Gartner’s Magic Quadrant for CRM Lead Management, 2019 is a result of its strong market vision for efficiency and effectiveness.
Gartner Report Highlights
"There is a significant shift toward lead management functionality being part of a larger CRM or marketing solution.
Both vendors and clients are looking after AI technologies to facilitate lead management processes. While broadly used, lead management use cases for AI are becoming available in many applications, such as for lead scoring.
Vendors put a strong focus on integration capabilities, especially integration of lead management to content marketing platforms, SFA, digital/e-commerce, PRM applications and retail execution solutions, for the seamless flow and collection of customer data.
Vendors have a renewed emphasis on scalable architecture and the data ingestion and storage capabilities that allow them to consume the massive amount of data generated during lead management processes."
(*) Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 23 September 2019 Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.