Creatio CRM again maintains its position as a Sales Force Automation Leader in 2021
Gartner defines sales force automation (SFA) as systems that support the automation of sales activities, processes, and administrative responsibilities for organizations’ sales professionals. Gartner considers SFA to be a foundational technology, implemented to automate an organization’s core sales processes.
Figure 1: Magic Quadrant for Sales Force Automation
Source: Gartner (August 2021)
Gartner evaluated 16 Sales Force Automation (SFA) vendors to help organizations choose an application that will best fit their strategic sales goals.
Creatio believes it maintained it’s Leader position in 2021 Gartner’s Magic Quadrant for Sales Force Automation thanks to its advanced no-code SFA capabilities and ability to fulfill demands of midsize and large enterprises in both short and long sales cycles for B2C and B2B segments.
Vendors were evaluated based on the following:
- Ability to Execute
- Product or Service
- Overall Viability
- Sales Execution/Pricing
- Market Responsiveness and Track Record
- Marketing Execution
- Customer Experience
- Completeness of Vision
- Market Understanding
- Sales Strategy
- Offering Strategy
- Business Model
- Vertical Strategy
- Geographic Strategy