By Julie Cooper on May 10, 2013 at 2:38 PM
One of the hardest parts of email marketing is generating content email subscribers truly want to receive.
Emails without interesting and relevant content will quickly be disregarded.
Here are 10 tips to help you generate open-worthy email content:
Have a Conversation
Email recipients immediately pick up on sale pitches. Keep the pitch out of your email and instead talk to your recipients as you would talk to a friend or a new acquaintance. Use familiar language and a conversational tone to really draw them in.
Give Them Something They Can Use
Many people sign up for email newsletters in hope of receiving tips and tricks they can apply quickly and easily (much like the tips you are reading from us). Try to share quick tips with easy applications in your email content. Use your tips to suggest product usages to drive customer retention and brand loyalty instead of just pitching your product.
Bring Them Back to School
We know our products and services better than anyone. Unfortunately, we often assume our users understand our products and services at a higher level than they actually do. Use some of your email communication to educate your customers on how to use your products, complimentary services you offer and even unusual uses for your products. As your customers become better users, their commitment to your company deepens.
Minimize the Industry-ese
Every industry has a specific language that is well understood within the industry, but outside of the industry sounds like a foreign language. Minimize the use of industry jargon and opt for words and terms understood by anyone.
Listen to What They Want
Email subscribers tell you a lot without saying anything. Their opens and clicks give you valuable insight into where their interests lie. Analyze your reports to see if certain types of content are more popular than others and tailor your messages with similar content. We also suggest asking your recipients what they would like to receive from you one or two times a year with a simple customer or subscriber survey.
Recycle Your Content
When you are creating content for emails, think about all of the other areas where you have already generated content. Look at presentations, whitepapers, brochures, articles on your blog or website, etc. Take your content from those pieces, update it with new statistics and relevant information and use it in your emails. Be sure you only use your content or have permission to use content written by others.
Find out more tips from the full article here.