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CRM is more than just software or a set of processes - it's a business culture solidly focused on winning and keeping the right customers.  

Understanding CRM

A good CRM solution builds value for your business by opening up vital communication channels and creating a common client-focused knowledge-base to better serve your clients.

CRM is about understanding the buying habits and preferences of your customers and prospects so you can:

  • Build and strengthen customer relationships to keep them coming back

  • Provide value-added services that are difficult for competitors to duplicate

  • Improve your product development and service delivery processes

  • Increase your staff's awareness of customer needs

  • Reduce customer frustration by not asking the same questions over and over

By effectively integrating your marketing, sales and customer service functions, a good CRM system makes it easier for everyone inside your company to work together and share critical information.


An effective CRM system empowers your customers and prospects to do business with you - the way they choose!  Image connecting your customers to your employees and business partner across any department, through any process and via any communication device - phone, fax, email, Internet.


CRM can contribute many benefits to your organization including:

New Sales Opportunities

A good CRM system will classify your prospects and help identify your best customers.  With detailed information on your customers you can accurately project and respond to their buying needs throughout the sales cycle.  A good CRM system can help you automate routine sales tasks - allowing you to spend more time focusing on strategic sales issues.


Improved Customer Service

The right CRM system allows your team to take a pro-active approach to customer service.   With up-to-date and complete customer information at their fingertips, your employees can resolve customer issues more quickly and successfully create cross or up-sell opportunities.


Better Decision Making

CRM systems provide a single view of the customer across all touch prints and channels, as well as deliverying comprehensive reports of customer behaviors, marketing campaign results and sales activity.  Each of these elements are necessary for smart decision making and long term strategic planning.


Greater Efficiency

With an integrated CRM system, you can gain immediate access to your organizations's critical customer information.  A good CRM solution also increases internal efficiencies by automating work flow processes,   reducing human error, decreasing process time and providing consistency throughout the entire organization.


Related Topics:

Focused Business Development with more Value from CRM

Intangible Results Gained with Customer Relationship Management

Integrate CRM Into Your Overall Business Process


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