Efficiency and utilization improvements along with lower operating costs with the cloud..
Cloud computing has long been a popular topic for businesses worldwide. Why? The cloud promises many benefits including the ability for IT departments to scale and add new capabilities without the need for large infrastructure or staff expenditures. According to a recent Gartner report, cloud based services are making it easier for businesses to evaluate software, add new users, and upgrade to the latest software versions. “After more than a decade of SaaS (Software as a Service) and cloud service use, adoption continues to grow and evolve…This is occurring as tighter capital budgets demand leaner alternatives, popularity and familiarity with the model increase, and interest in SaaS and cloud computing grows.”
Why the hype?
From storage services and spam filtering to Google apps and business applications, the cloud offers businesses a cost-effective way to expand their capabilities, meet changing business demands, and keep pace with growth. Nearly all businesses surveyed in CSC’s Cloud Index saw improvements in IT performance after adopting a cloud solution:
- 93% saw at least one area of improvement.
- 52% increased data center efficiency and utilization.
- 47% lowered operating costs.
A report by Dell Cloud Business Applications and Techaisle found that the adoption rate of cloud applications is increasing in the small and midsized business (SMB) market, especially CRM. With about 55 percent of respondents using a CRM solution in the cloud, the survey suggests that “CRM is a gateway to broader adoption of cloud applications.”
There are many cloud based CRM services available to your business. From analytics and sales force automation to social media, customer service, and marketing, it is important to first understand your company’s needs before selecting the solutions that are right for you.